Catdi, Inc Launches New Marketing Strategies for Houston Area Lawyers and Law Firms

Houston, TX, January 10, 2009 --(PR.com)-- One of the most cost-effective forms of customer acquisition comes from direct mail campaigns. With an abundance of law firms crowding the marketplace, it’s imperative that the marketing strategies chosen set the firm as a stand out among the competition.

At CATDI, legal knowledge combined with creative thinking ensures the marketing strategies chosen keep the firms’ overall business goals in mind. Because a successful law firm direct mail campaign includes mailing list acquisition, copywriting services, graphic design, mail merge, brochure and inserts development, direct mail production, postal distribution, and campaign analysis, CATDI has developed a wide array of marketing materials for clients including mission statements, client newsletters, brochures, advertisements, business cards and stationery, direct mail campaigns and websites.

“Our most important goal is to improve your bottom line,” CATDI Sales Manager Carlos de Santos said. “Our exceptional reputation for creating affordable, high quality, successful direct mail campaigns coupled with accurate, inexpensive mailing and telemarketing lists enable law firms to grow their business by getting their legal messages to the right audience at the right time.”

As Houston’s premier direct-mail marketing and commercial printing company, CATDI offers a full range services to law firms of all sizes, from the sole attorney's office to law firms with hundreds of attorneys. The company considers legal services provided, the clientele, the geographic region served and what sets the law firm apart from others to create a detailed plan of action that will identify and guide all marketing goals to not only raise awareness about the firm, but engage clients and distinguish the firm as a leader.

Because a law firm's current client base remains one of the most influential audiences, CATDI builds a solid law firm marketing plans that continues to communicate with current clients while targeting a specific prospect base to turn prospects into clients. The cornerstone to this success include accurate mailing and telemarketing lists.

Focusing on a well-defined audience remains crucial in legal direct mail marketing campaigns. CATDI assists firms in cleaning current lists by correcting misspellings, deleting duplicate records, entering missing zip codes and reviewing other important factors before mailing. CATDI can also acquire lists or compile a custom list devoted exclusively to the firm’s business development efforts.

“Our account managers review direct mail projects to ensure mailings remain prompt, within budget and according to plan,” de Santos said. “We will also check with a firm’s state bar association before conducting any direct mail campaign to remain within state bar compliance guidelines. Client satisfaction is not only guaranteed but of utmost importance to us.”

With CATDI’s introduction of its new online fulfillment e-commerce ordering system in November 2008, law firms have the ability to manage their current and previous orders with the quick click of a mouse, 24 hours a day, seven days a week. This new system cuts down the time it takes to turnaround a direct mail campaign by days, thereby decreasing costs while increasing efficiency. Firms can upload their files, obtain a quote in seconds and pay directly through CATDI’s 100 percent secure server with the new online ordering system.

CATDI works on a flexible project or retainer basis, depending on the marketing and business development needs of each client. For more information, or to begin your law firm’s direct mail campaign, contact (713) 882-4629 or visit the company’s website at www.catdi.com/printing and www.catdi.com/contact.php

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