New Marketing Tool Gives Real Estate Agents the Edge; New Book on Selling Homes Turns Local Realtors Into Instant Experts
Scarsdale, NY, April 29, 2009 --(PR.com)-- Dolyttle & Seamore Publishers have released a book that real estate agents customize to suit their needs and give to potential clients.
Titled (Your Name) Guide to Selling Your Home: How to Get the Most Money for Your House, Condo or Co-op in Any Market, the book turns agents into instant experts, generates more listings and helps them sell homes faster by differentiating them from the competition.
“Real estate agents have a lot of expertise and many of them have been threatening to write a book for years,” said Mark Young, Dolyttle & Seamore’s president. “Now, they don’t have to.”
The idea for the Guide to Selling Your Home came about when Young was handling marketing for a local real estate agent and the two of them were looking for ways to make this small agency stand out from the competition. The agent mentioned that he had enough information to fill a book, but lacked the time to make it a reality.
Young suggested that they work on the book together—and offer it to other (non-competing) agents to make it cost effective. The two began work on the book early last year. “It was harder than we thought,” said Young. “We realized that the way real estate was sold differed in every state, and so we contacted agents everywhere so the book could be used nationally.
“Because there are thousands of books on real estate, ours needed to be different. We set ourselves apart from the competition by making it customizable. Print-on-demand technology has advanced to the point that it’s now possible to personalize the book for every agent without breaking the bank. This means Realtors can make changes to suit their circumstances, town or expertise.
“As well as putting their name and company on the cover, a realtor can write a personal introduction, add or delete chapters, and modify any section to meet their needs. They can even get their partners (mortgage brokers, home inspectors, banks, etc.) to sponsor the book to reduce costs.”
The book is divided into 15 chapters including: preparing a home for sale, mistakes, staging, marketing, holding an open house, negotiating an offer and closing the deal. There’s even a bonus chapter on selling a home in a recession.
“The book is designed to be given away free by the agent when a client calls for information about selling their home. Because the agent has their own book, they have something to leave behind that separates him or her from the other agents. Agents can also use the book to help them secure appointments.”
Depending on the quantity, agents can purchase the book for as little as $3 each and in quantities as low as 25.
For more information call Mark Young at (212) 496-8771, email myoung@dolyttle.com or visit www.dolyttle.com
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Titled (Your Name) Guide to Selling Your Home: How to Get the Most Money for Your House, Condo or Co-op in Any Market, the book turns agents into instant experts, generates more listings and helps them sell homes faster by differentiating them from the competition.
“Real estate agents have a lot of expertise and many of them have been threatening to write a book for years,” said Mark Young, Dolyttle & Seamore’s president. “Now, they don’t have to.”
The idea for the Guide to Selling Your Home came about when Young was handling marketing for a local real estate agent and the two of them were looking for ways to make this small agency stand out from the competition. The agent mentioned that he had enough information to fill a book, but lacked the time to make it a reality.
Young suggested that they work on the book together—and offer it to other (non-competing) agents to make it cost effective. The two began work on the book early last year. “It was harder than we thought,” said Young. “We realized that the way real estate was sold differed in every state, and so we contacted agents everywhere so the book could be used nationally.
“Because there are thousands of books on real estate, ours needed to be different. We set ourselves apart from the competition by making it customizable. Print-on-demand technology has advanced to the point that it’s now possible to personalize the book for every agent without breaking the bank. This means Realtors can make changes to suit their circumstances, town or expertise.
“As well as putting their name and company on the cover, a realtor can write a personal introduction, add or delete chapters, and modify any section to meet their needs. They can even get their partners (mortgage brokers, home inspectors, banks, etc.) to sponsor the book to reduce costs.”
The book is divided into 15 chapters including: preparing a home for sale, mistakes, staging, marketing, holding an open house, negotiating an offer and closing the deal. There’s even a bonus chapter on selling a home in a recession.
“The book is designed to be given away free by the agent when a client calls for information about selling their home. Because the agent has their own book, they have something to leave behind that separates him or her from the other agents. Agents can also use the book to help them secure appointments.”
Depending on the quantity, agents can purchase the book for as little as $3 each and in quantities as low as 25.
For more information call Mark Young at (212) 496-8771, email myoung@dolyttle.com or visit www.dolyttle.com
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Dolyttle & Seamore
Mark Young
212-496-8771
dolyttle.com
Mark Young
212-496-8771
dolyttle.com
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