elements™ Announces Expansion Into Canada with Downtown Toronto Location

Toronto, Canada, May 21, 2009 --(PR.com)-- Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience for in the Toronto market.

“Toronto is a great city for elements… it has many similarities to New York, and a full service brand like elements can really be developed to its fullest – we are planning a real showcase location with some greatn surprises here. This is the first of several planned Canadian clubs, we are quite excited about it. The buzz we have been receiving from Canadian fitness professionals tells me we are on to something really good,” said Chris Palumbo, founder of the elements for women brand.

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

Miami-based elements currently has 12 US locations with a total of 55 franchised locations under planned development. The company has been adding health club locations in signature markets such as Chicago, Atlanta, and New York since its inception in 2004. The company, following its “clustering-based” philosophy to growth, has now begun active franchising campaigns in Canada and also Latin America.

For more information about business opportunities with elements, please contact Chris Palumbo at 305.535.1525 or agarcia@elementsforwomen.com, and visit www.elementsforwomen.com,

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business International among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online diet program, BalanceD™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Australia, Canada and London.

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