Direct Mail Statistics 2012 by Central Mailing Services
In 2011, 21.9 million UK adults took action thanks to direct mail they received Surprised by that figure? Don’t be – direct mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a direct mail piece they received in the past year. UK-based mailing house Central Mailing Services have taken a look at some more direct mail statistics for 2012.
Birmingham, United Kingdom, July 18, 2012 --(PR.com)-- In 2011, 21.9 million UK adults took action thanks to direct mail they received.
Surprised by that figure? Don’t be – direct mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a direct mail piece they received in the past year. Let’s take a look at some more direct mail statistics for 2012.
Consumer Response
Of the 21.9 million UK adults to respond to direct mail, 6.2 million went online to order something, and 7.3m went to a store to order something in person (Royal Mail, 2011).
8.3 million of those who received a mail piece kept it to view again in the future (Royal Mail, 2011).
9 out of 10 people open direct mail (FastMAP).
49% of adults are more likely to open direct mail if they are intrigued by the package (British Market Research Bureau, 2010).
75% of customers like receiving special offers and vouchers via direct mail (British Market Research Bureau, 2010).
Direct Mail response rates stand at 3.42% (Direct Marketing Association).
The opening rate for direct mail sent to prospects stands at 91%, making it the best way to bring on board new customers (Billets Media Monitoring).
95% of mail from stores, 95% of mail from gambling companies and 99% of mail from department stores is opened or responded to (Billets Media Monitoring).
The opening rate for direct mail sent to prospects stands at 91%, making it the best way to bring on board new customers (Billets Media Monitoring).
17.7m people ordered after receiving a mail order catalogue in the past 12 months (Royal Mail Consumer Panel, 2010).
Return on Investment and Costs
Catalogues have the lowest cost per lead of all direct mail, followed by inserts (Direct Marketing Agency).
34% of business to consumer marketers consider direct mail to provide the best return on investment, making it the best method of marketing in their view (Target Marketing).
29% of marketers are increasing their direct mail budgets in 2012, and 49% will keep their budgets the same (Target Marketing).
The ROI of Direct Mail has increased year-on-year for the last decade, standing at £3.20 in the last OMD Brand Science report.
Environment
Though it is often regarded as being bad for the environment, direct mail actually contributed less than 1% of the total UK landfill waste, according to the 2007 findings of DEFRA Waste Strategy for England.
*Source – Royal Mail
Looking into the future, Central Mailing Services can see definitive trends towards high-quality mail pieces being sent out. As print technology grows, so will the variety and individuality of a mail piece. Direct mail is still relevant today and is still the most targeted form of advertising and will still give you a fantastic return on investment.
Surprised by that figure? Don’t be – direct mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a direct mail piece they received in the past year. Let’s take a look at some more direct mail statistics for 2012.
Consumer Response
Of the 21.9 million UK adults to respond to direct mail, 6.2 million went online to order something, and 7.3m went to a store to order something in person (Royal Mail, 2011).
8.3 million of those who received a mail piece kept it to view again in the future (Royal Mail, 2011).
9 out of 10 people open direct mail (FastMAP).
49% of adults are more likely to open direct mail if they are intrigued by the package (British Market Research Bureau, 2010).
75% of customers like receiving special offers and vouchers via direct mail (British Market Research Bureau, 2010).
Direct Mail response rates stand at 3.42% (Direct Marketing Association).
The opening rate for direct mail sent to prospects stands at 91%, making it the best way to bring on board new customers (Billets Media Monitoring).
95% of mail from stores, 95% of mail from gambling companies and 99% of mail from department stores is opened or responded to (Billets Media Monitoring).
The opening rate for direct mail sent to prospects stands at 91%, making it the best way to bring on board new customers (Billets Media Monitoring).
17.7m people ordered after receiving a mail order catalogue in the past 12 months (Royal Mail Consumer Panel, 2010).
Return on Investment and Costs
Catalogues have the lowest cost per lead of all direct mail, followed by inserts (Direct Marketing Agency).
34% of business to consumer marketers consider direct mail to provide the best return on investment, making it the best method of marketing in their view (Target Marketing).
29% of marketers are increasing their direct mail budgets in 2012, and 49% will keep their budgets the same (Target Marketing).
The ROI of Direct Mail has increased year-on-year for the last decade, standing at £3.20 in the last OMD Brand Science report.
Environment
Though it is often regarded as being bad for the environment, direct mail actually contributed less than 1% of the total UK landfill waste, according to the 2007 findings of DEFRA Waste Strategy for England.
*Source – Royal Mail
Looking into the future, Central Mailing Services can see definitive trends towards high-quality mail pieces being sent out. As print technology grows, so will the variety and individuality of a mail piece. Direct mail is still relevant today and is still the most targeted form of advertising and will still give you a fantastic return on investment.
Contact
Central Mailing Services
Philip Loftus
0121 604 5553
www.centralmailing.co.uk/
Please conduct any contact via email
Philip Loftus
0121 604 5553
www.centralmailing.co.uk/
Please conduct any contact via email
Contact
Categories