Michael Dudley to Head Production at Verse Group

New York, NY, January 31, 2008 --(PR.com)-- Michael Dudley has joined Verse Group, an independent brand consulting company. Mr. Dudley, formerly Assistant Vice President and head of brand production for Citi Global Wealth Management, takes the title of Director of Production at Verse Group.

Mr. Dudley brings over 15 years experience working with global brands to Verse Group. At Citi Mr. Dudley was responsible for overseeing the transition to the new Citi branding for Smith Barney and Global Wealth Management divisions. Prior to his role at Citi, Mr. Dudley was Director of Production at FutureBrand. He also held senior positions at Doubleday, Hearst Publications and MorganStanley.

“We are delighted that Michael has joined our expanding team,” said Michael Thibodeau, co-founder and chief creative officer of Verse Group. “ Our Narrative Branding® approach is continuing to attract both the best clients and the best talent in the business.”

About Verse Group
Verse Group is the independent brand consultancy that combines practical marketing experience with a storyteller’s creativity. Their Narrative Branding® methodology is the only strategic approach for creating brand stories, giving companies the most effective means for engaging and persuading their audiences. Their multinational clients include: Samsung, Marriott, Coldwell Banker, Dex, Kodak, Days Inn and NXP. Visit www.versegroup.com.

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