Client
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Regional office of the world's largest real estate company, RE/MAX of California & Hawaii, Inc. is the fastest growing region in the entire RE/MAX network with nearly 10,000 professional Associates in more than 375 offices.
Case Study
A Renowned Challenge.
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The Challenge
Despite RE/MAX's strength as the largest real estate company in the world, few people know about its Renowned Properties division. And yet this specialized division targeting the affluent market generates significant sales volume for RE/MAX.
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The Solution
Through an integrated trade and consumer program, we developed a solid brand positioning that has become the foundation for our ongoing advertising, collateral, direct response, public relations and interactive efforts.
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