The Miller Group

The Miller Group

Client

  • Wolf Range Co.

    Manufacturer of professional quality cooking equipment for the home.

    Case Study

    How the Big Bad Wolf Devoured Its Competition.

    • The Solution

      Effective branding coupled with an integrated program of print advertising, public relations, direct marketing and retail point-of-sale material generated an astonishing consumer response.

    • The Results

      We received over 60,000 leads a year at an average cost per lead of well under $30. And awareness shot up right behind Wolf's biggest competitor, who was outspending Wolf ten to one. For six years we helped Wolf Range Co. become the preeminent manufacturer of professional quality cooking equipment for the home by increasing sales 200%.