iLinc Web and Video Conferencing

Case Study

• The Challenge

  The Velocity Group is a technology consulting company whose leading partners have a depth of experience at “Big 5” consulting organizations. They founded The Velocity Group in order to offer businesses more personalized and cost-effective consulting.
  
  While still a small business, The Velocity Group executives found themselves struggling to connect geographically-dispersed employees and consultants with each other and with their prospects. VP George Wood comments, “With our growth, we had a significant challenge scheduling face-to-face meetings internally or externally.”

• The Solution

  The Velocity Group was looking for a solution that would slash travel and labor costs without sacrificing the superior customer communication that they are known for. When their Resource Manager came across iLinc, he was immediately impressed by its integration with Velocity Group’s CRM system, Salesforce.com, as well its unlimited multi-point video capability. He also found iLinc’s Software-as-a-Service model attractive given the large number of The Velocity Group clients in the “SaaS” space.
  
  After looking more closely, he and the other decision-makers were also surprised to find how affordable iLinc was in relation to its competitors. As Wood explains, “The cost relative to the value made it a no-brainer for us to pursue evaluating iLinc.”

• The Results

  After just a few months of iLinc use, The Velocity Group has already seen measurable results. Travel has been reduced significantly—in many cases, by more than 50%--allowing the company to save an estimated $10,000.
  
  Also, because iLinc’s product is so intuitive, employees and consultants are using it regularly to collaborate internally and to communicate with customers and clients. Employees have better work-life balance and are able to offer an even higher level of client service.
  
  As The Velocity Group continues to grow, they plan to ramp up their use of iLinc web and video conferencing. Now that the executive team knows what iLinc can do to make their organization more efficient and save money, they are curious to explore using iLinc in new ways, including using iLinc to run webinars that will build their brand and attract new clients.