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Murphy Irish Pub located on the Malecon (Boardwalk) where all the tourists and locals traverse. Murphy's Irish Pub will provide a comfortable yet fun atmosphere where the goal will be to keep customers for a couple of hours while they enjoy light pub fare and several drinks.

Target Market: Young Professionals and Professionals and Tourists (Ages 25 to 50)

Logo Brief: Since at least 50% of my target market will be tourists. Client would like to have the logo be overtly Irish, with a touch of Mexico. The logo needs to stick out from a lot of other competition, but also to be simple and memorable. Something that would be attractive on a hat, T-shirt, polo shirt, etc.