Jay Z 40/40 Clubs
Client since 201140/40 - Eileen Koch and Company is elated to promote hip-hop, entertainment mogul and esteemed entrepreneur Jay Z's ultra luxe sports bar 40/40! Packed sports bar by day, bumping club by night, 40/40 combines the simplicity of beer and chicken wings and the glamour and opulence of a Vegas nightclub. Named after baseball's most elite and exclusive record setting club of players with the speed and strength to have achieved 40 home runs and stolen 40 bases in a single season, the lavish amenities and impressive celebrity clientele makes sports fans feel exclusive as its namesake.
Since their opening in 2003, 40/40 now has locations in New York, Atlantic City, Chicago, Atlanta and London. 40/40 was awarded the #1 most popular sports bar in Manhattan by New York City Nightlife, and has hosted the NBA Charity Stripe Party, ESPN Deportes Event, ESPN Radio and Premiere Party for "Rescue Me." Eileen Koch and Company is ecstatic to working on the much anticipated, grand re-opening of the newly renovated New York location set for September 2011.