The FEAR Marketing Group

Paul Borgese is an author, speaker, consultant and the creator of two series of business books, The Business of FEAR and The 7 Deadly Sins of Business. In his marketing and sales books, Paul shows how proven systems coupled with customer-centric emotional triggers lead to significant growth in sales.

Paul also is the co-author of a forthcoming book, Serialpreneurship: The Secrets of Repeatable Business Success.

To discover the repeatable decision-making strategies that lead to ongoing business success, Paul and his research team have interviewed dozens of serial entrepreneurs who have proven that they are more than just a flash in the pan.

As the authors say: “What we are constantly looking for are entrepreneurs who are action-intellectuals – that is, business leaders who are able to think strategically, execute well, and then able to verbalize how they did what they did so that others can model them and achieve success as well.”

Paul has more than 16 years of experience as a business advisor on a wide array of strategy, finance, business development, sales and marketing challenges for emerging-growth companies, financial institutions, not-for-profit organizations and global corporations.

He helps executives and small business owners:

• confront the challenges of the increasingly cluttered marketplace and the demands of the new age of marketing accountability;

• develop customized sales and marketing systems that ensure significant ROI on every tactical investment in their overall marketing budgets; and

• execute integrated marketing plans that leverage new online and offline techniques, including pay-per-click advertising, affiliate programs, and viral marketing.

He has marketing and sales experience in a number of industries, including: financial services, advertising/marketing services, Internet, information technology, not-for-profit, corporate training, publishing and education. Paul has led consulting engagements for senior executives at: J.P. Morgan Chase, Merrill Lynch, Microsoft, IBM/Searchspace, Pfizer, Deutsche Bank (London), PNC Bank, KPMG, Kanoodle.com, and The Wharton School at the University of Pennsylvania.

In addition to his consulting experience, he has served as a marketing director for two of the world’s largest financial professional services organizations, Financial Executives International and the Association for Financial Professionals. He also worked as a bank examiner for the Federal Reserve.

Paul has lectured and written books, articles and white papers on a wide range of business topics, including: corporate strategy, sales management, marketing, entrepreneurship, information technology, risk management, business communications, banking relationships and corporate finance. He has served as a Teaching Fellow at New York University’s Stern School of Business and is the author of the best-selling book, M&A From Planning to Integration: Executing Acquisitions and Increasing Shareholder Value, which was published by McGraw-Hill. This book was recently featured on CNBC’s PowerLunch with Bill Griffeth and CNNfn’s The Money Gang.

As an author, he is most famous for his series of books, which include FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs; The 7 Deadly Sins of Marketing; and The 7 Deadly Sins of Marketing Online. For more information, please visit www.FEARMarketing.com.

Paul was educated in the United States and Europe. He holds five degrees, including: an MBA in finance and marketing from New York University; a Master of Governmental Administration from the Fels Institute of Government at the University of Pennsylvania, where he was named a Samuel S. Fels Scholar; a Master of Arts in English from Trinity College Cambridge University in England after being awarded the prestigious British Marshall Scholarship; a Bachelor of Arts in English from the University of Pennsylvania; and a Bachelor of Science in economics from The Wharton School at the University of Pennsylvania. Paul is proficient in Spanish and was awarded a Certificate in Spanish from the University of Salamanca in Spain where he was a Cambridge Scholar.

Paul also is the author of three children’s books, A Sunday Stroll, When Fish Go Peopling and Hunting for the Whipperwoo. He is a singer/songwriter and executive producer of the Parents’ Choice award-winning album, Even the Monkeys Fall Out of the Trees. For more information, please visit www.PaulBorgese.com.

You may contact Paul at 201.533.4434 or via email at paul@FEARMarketing.com.