Adlucent

As the founder of Adlucent, Michael brings over 7 years of experience in
strategic search engine marketing, search engine optimization, landing page
design, and bid optimization. Michael has served a broad range of clients
including Fortune 500 Internet retailers, International non-profits, and political
lobby groups. Michael draws upon his experience to develop comprehensive
online marketing strategies aimed at streamlining the process from search
to conversion and maximizing clients’ return on investment. Michael is also
the co-founder of PriceFight.com, a pay for performance shopping search
engine. Prior to founding Adlucent, Michael attended University of Texas at
Austin pursuing a PhD in analytical chemistry where his thesis focused on
advanced analytics for medical diagnostics. Michael is the recipient of the
prestigious Watson Fellowship and received his BS degree from Davidson
College.