Digital Intelligence

Ryuji Yokoyama has been called the father of digital advertising in Japan.

Since the dawn of the internet, he has been the leading global resource for theory, practice and dissemination of Japanese internet advertising. He is the author of 15 titles introducing advanced ad technologies and new method of marketing into Japan, including DSP/RTB/DMP and new GRPs theories.

Ryuji joined ADK (The first ad agency listed on the Tokyo stock exchange and third largest in Japan, a WPP Group company) in 1982. In 1996 he co-founded DAC, the Digital Advertising Consortium Inc., which was formed by several top Japanese agencies, including ADK and Hakuhodo. As Representative Director and Vice President, Ryuji was instrumental in leading DAC to its initial public offering in 2001.

In 2008, he established ADK Interactive Inc. As Representative Director and President, he applied his digital marketing theories and execution for ADK clients. He founded DI., Digital Intelligence Inc. in July 2011. As President & CEO, he has grown DI. Into Japan’s leading marketing consulting firm, offering a comprehensive suite of services for Japan’s top 20 marketing companies, media and agencies. With his decades of experience and frequent consultations for Web Advertising Bureau (WAB) and Japan Advertisers Association (JAA), Ryuji has forged a powerful network of relationships among Japan’s business leaders.