My LifeSite

Brad Breeding is the President and co-founder of myLifeSite, a company that develops web-based tools and resources designed to help families and their advisors make better-informed decisions when considering a continuing care retirement community (CCRC or “life plan community”).

Prior to starting myLifeSite Brad spent thirteen years as a financial advisor. It was during that time that he recognized a need among older adults and their families for better information and guidance when researching retirement communities.

Brad’s extensive knowledge of the senior living industry, combined with his financial planning background, allows him to provide valuable insights about lifestyle, healthcare, and financial planning considerations related to this significant life decision.

Brad has been quoted in national media such as Kiplinger’s Magazine, Money, USA Today and The New York Times. He is the author of What’s the Deal with Retirement Communities?, rated five stars overall on Amazon, and speaks regularly for retirement living providers, industry trade organizations, life-long learning classes, and other groups across the country.