Franchise Marketing Systems

Meet Alan George, Vice President, Franchise Marketing Systems

Mr. George brings experience in several different aspects of franchising and has worked across a variety of responsibilities within the franchise consulting process. He is a strategic planner who has extensive knowledge in the strategic process and knowledge which is the underpinning of an effective franchise development model. His original work in the franchise development field started with territory planning work. His expertise was focused around helping organizations understand and define territory analytics. Essentially this is the study of how to define territories and how far apart or how close a location could be within a given franchise network. At Franchise Marketing Systems, he also distributes Franchise Sales training and their sales and marketing plans helping clients define how best to promote their franchise and how to implement franchise sales campaigns.. While working with Franchise Marketing Systems since 2010, he has grown a business of three to a business of twenty-six team members, helped support over 200 new franchise brands come to market and an organization that has helped sell over 4,000 franchises in that time. FMS was listed as one of the 100 Fastest Growing Private Companies in Atlanta due in part to Mr. George’s work with the firm.

Relationship Focused Professional

Mr. George is always willing to learn something new and keeps an open mind in how he approaches every part of his work in franchising. He loves the business and has an intense passion for working with and supporting entrepreneurs. With his business mindset and hard work ethic, he has made himself an expert in franchising, marketing, training, and sales. Mr. George has the capability to understand intricate ideas and explain them in a way that is easy to understand which helps his clients, team, and coworkers with being more effective in creating successful franchise systems.

Experience in the Franchise Market

At GeoVue, Mr. George held an executive position working in sales and management supporting brands in developing effective territory planning and franchise development campaigns. GeoVue is a company that provides prognostic data for franchise sales predicting, location selection, and market preparation for businesses, restaurants, etc. Tactician Corporation, which is also a franchising company, Mr. George was the director of sales and business development for Tactician as well which worked in territory planning and location analysis. Subway, Dunkin Donuts, Jimmy Johns, Visiting Angels, and several others have gotten to work with Alan George. He has done all-inclusive area plans and crucial planning initiatives for each of these while working with the leadership of a variety of large franchise brands. While working at these two companies, he has worked with the different teams for franchise development to build mechanisms and different approaches that helped sell lots more franchises. Doing so helped customers build a stronger bond and build more growth for the franchisor and franchisee. This helped grow his experience in demographic data, understanding market capability, client profiling, and sales domain design.