Franchise Marketing Systems

Chicago, IL – Mr. Callaway was formerly the director of the Strategic Planning department of the world’s oldest franchise development firm based in Chicago, IL. In his role, as head of the department, he drafted and managed strategic business plans for franchising companies. He also conducted franchise feasibility studies, industry surveys, prototype development plans, and strategic analyses. As member of the Executive Board, Mr. Callaway was responsible for all strategic planning initiatives engaged by the Strategic Planning Departments of the 30-country network of Franchise Consulting Offices.

Currently, Mr. Callaway has extensive influence in the decisions garnered by the Strategic Planning Department at Franchise Marketing Systems, as well as other departments where efficiencies are supplementary. After retaining a degree in Economics from Illinois College, Mr. Callaway received his MBA from Northern Illinois University with a focus in Entrepreneurship. Mr. Callaway has worked with major executives and companies such as former McDonald’s CEO, Ed Rensi, Founder of Gildan Activewear, Greg Chamandy, and Hershey Foods Director of New Product Development, Curt Robinson, among other business owners and CEOs. Mr. Callaway has traveled throughout North America to help facilitate the franchise goals of his diverse client-base, with specialty in retail. Previously, Mr. Callaway was Store Manager at a prominent retail chain accountable for nearly 100 employees.

Mr. Callaway is an expert in strategic planning, franchisor organizational design, royalty and franchise fee pricing strategy, managerial decision-making, and technical marketing issues. He is a skilled researcher with extensive experience in web-based applications as well as database management.