Vital Essentials

Creative, proactive, influential approach to marketing and communications. Strengths in devising and executing strategies, campaigns, and programs that build brand image and achieve strategic business goals in B2B and B2C environments.

Public Relations | Media Relations expert with strengths in developing integrated PR and social media strategies, cultivating corporate spokespersons, as well as garnering positive media coverage.

Analytical | Marketing Research | Metrics Management, delivering actionable market insights and proof of concept to optimize limited marketing budget and enhance ROI.

Product Management & Marketing | Product Launch Strategies, led product initiatives from design to launch for SaaS based applications, mobile applications (iOS and Android), eCommerce platform, and consumer websites.

Branding expert who ensures compelling, consistent marketing concepts, voice, and tone across all communication channels, including online and traditional media.

Respected, driven leader of productive sales and marketing teams including external creative, technical, and analytical talent. Proven ability to collaborate with cross-functional teams, build consensus, and make decisions to organize efforts within tight time and budget constraints.

Specialties:
• Strategic Marketing Planning
• Marketing Communications
• Advertising & Media Relations
• Vendor Negotiations & Management
• Product Marketing & Management
• eCommerce Marketing & Strategies
• Market Research & Competitive Analysis
• Staff Management & Motivation
• Creative Event Marketing
• Social Media Tools & Trends