PcPools Rides Wave of Fuel Prices’ Increase Effect on Above Ground Pool Demand

St. Paul, MN, August 21, 2008 --(PR.com)-- PcPOOLS, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners announces increased above ground pool and pool supply purchases for the Fall of 2008. Several contributing factors have caused this upswing in fall purchases. With rising gas prices, Americans are taking fewer family vacations that ever before. One way families are coping with rising gas prices is to bring the family summer vacation home. Stay-at-home vacations or “staycations” are becoming more and more popular with families. With the price of vinyl materials rising, this may be the best time to buy a new winter, solar, or safety cover. Accordingly, owning a quality above ground pool has not only become increasingly more affordable for families, it has now become a financially intelligent decision as well. The prices of pool covers are not the only aspect of e-commerce affected by the high gas costs. As a matter of fact, internet retail sales as a whole are up 20% this year due to the lower prices and constantly sought-after bargains.

Sales/Marketing Director Ted Robinson had this to say, “Demand is clearly on the upswing in the above ground pool market, and in particular, the e-commerce pool supply market. As gas prices increase, more homeowners realize that having an above ground pool in their backyard proves cheaper than taking a yearly family summer vacation or driving to a family cabin every weekend. Rather than spending thousands of dollars taking expensive short trips or hundreds of thousands on a vacation home, more and more families are bringing the “family vacation” to their backyard with an in ground or above ground pool. The new ‘it’ word in American family economic planning is “staycations”. This is the trend of families spending their vacation dollars on improving their homes, usually their backyards, as a more cost effective way of improving the quality time with their families. Surprisingly, the cost of an above ground pool is about the same or slightly less than a week long vacation for a family of four. For the same investment as a one-time family vacation with a pool in your backyard, you have a wonderful vacation every week all summer long.”

Given the increase in the quality of an above ground pool, continued high gas prices and the rise in vacation home prices, Robinson expects the trend to continue for years to come.

About PcPOOLS

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing additional information about PcPOOLS
Please visit following website:
http://www.pcpools.com

For additional information contact:

Ted Robinson
Sales/Marketing Director
PcPools
877-727-6657
ted@pcpools.com

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