Woobee Kids Re-Brands as Rain or Shine KidsTM, Continuing the Design of Fine Modern and Water Resistant Goods for the All Weather Family
Seattle, WA, August 27, 2008 --(PR.com)-- Today’s children and their parents need to be prepared for anything, and Rain or Shine Kids offers a line of blankets and accessories to keep them on the go in style.
Based in Seattle, WA, what is known to be an all weather sort of place, the mom and founder of These Two Girls, the umbrella company that covers the famous All Weather WooBee blanket is taking a large step to expand and re-brand. A new brand name, Rain or Shine Kids, and an updated website at http://www.rainorshinekids.com, complete the transition. Without missing a beat in quality or new product development, company owner Heather Correa decided to give her growing brand a name that told store buyers, and consumers exactly what her product was meant to do. Endure the elements, in rain or in shine. Luxury seeking parents enjoy the plush materials that Correa uses in her blanket and accessory designs, but what is more appealing is the fact that the other side of the product is water and weather resistant which is perfect for everyday use. From braving the cold with a WooBee attached to a baby carrier with its convenient ties, to the grandeur of the Super WooBee under the family during a picnic or beach outing, adventurous parents including celebrities like Gabby Reece are finding all sorts of ways to use their WooBee.
“The Rain or Shine Kids name was developed to give our customers instant information as to what our product lines are all about. Rain or Shine Kids will also allow me a name to develop new products that will take advantage of larger distribution opportunities while preserving the WooBee name for our locally made luxury line.” –founder, Heather Correa.
In perfect timing with one of the biggest tradeshows in the Juvenile market, ABC Kids’ Expo, Rain or Shine Kids will share their new look with the top buyers, and editors in the industry. Also debuting at the tradeshow will be the answer to the true urban outdoor-loving parent, the black on black WooBee, and the new “b” blanket, an affordable, modern all weather blanket with a twist. Modern patterns with whimsical colors backed by the trademark water resistant fabric. Correa says, “I am so excited about introducing the new “b” blanket. It combines my love for modern prints with affordability. By choosing polar fleece, simplifying the design and moving to overseas manufacturing I am able to offer the basic functions of our luxury WooBee to a much broader customer base. Now, Rain or Shine Kids offers something for everyone.”
Often imitated but never duplicated, the blankets are a hit among major big box retailers who will start carrying the WooBee this fall, and international markets such as Asia where the WooBee is doing very well in over 5 countries, and has boutique owners very excited to promote the brand.
About Rain or Shine Kids
Heather Correa, owner of These Two Girls, was originally inspired to design the uniquely practical WooBee blankets, bibs, and burp cloths after the birth of her first daughter. An outdoor enthusiast living is Seattle, WA, she wanted a highly effective and functional product line that is cozy for children and cool for parents. Rain or Shine Kids is a huge hit, and Heather now routinely calls upon her daughters, Lola and Ava (who inspired the company name, These Two Girls), to test and approve new Rain Or Shine Kids designs.
These Two Girls and Rain or Shine Kids is committed to producing practical, beautiful products that parents and children will use and love every day.
To Place a Wholesale Order
Rain or Shine Kids
300 NW 62nd Street
Seattle, Washington 98107
sales@rainorshinekids.com
ABC BOOTH # 4912
For Media Inquiries Contact:
32Flavors Public Relations
518.428.0921
press@32FlavorsPR.com
###
Based in Seattle, WA, what is known to be an all weather sort of place, the mom and founder of These Two Girls, the umbrella company that covers the famous All Weather WooBee blanket is taking a large step to expand and re-brand. A new brand name, Rain or Shine Kids, and an updated website at http://www.rainorshinekids.com, complete the transition. Without missing a beat in quality or new product development, company owner Heather Correa decided to give her growing brand a name that told store buyers, and consumers exactly what her product was meant to do. Endure the elements, in rain or in shine. Luxury seeking parents enjoy the plush materials that Correa uses in her blanket and accessory designs, but what is more appealing is the fact that the other side of the product is water and weather resistant which is perfect for everyday use. From braving the cold with a WooBee attached to a baby carrier with its convenient ties, to the grandeur of the Super WooBee under the family during a picnic or beach outing, adventurous parents including celebrities like Gabby Reece are finding all sorts of ways to use their WooBee.
“The Rain or Shine Kids name was developed to give our customers instant information as to what our product lines are all about. Rain or Shine Kids will also allow me a name to develop new products that will take advantage of larger distribution opportunities while preserving the WooBee name for our locally made luxury line.” –founder, Heather Correa.
In perfect timing with one of the biggest tradeshows in the Juvenile market, ABC Kids’ Expo, Rain or Shine Kids will share their new look with the top buyers, and editors in the industry. Also debuting at the tradeshow will be the answer to the true urban outdoor-loving parent, the black on black WooBee, and the new “b” blanket, an affordable, modern all weather blanket with a twist. Modern patterns with whimsical colors backed by the trademark water resistant fabric. Correa says, “I am so excited about introducing the new “b” blanket. It combines my love for modern prints with affordability. By choosing polar fleece, simplifying the design and moving to overseas manufacturing I am able to offer the basic functions of our luxury WooBee to a much broader customer base. Now, Rain or Shine Kids offers something for everyone.”
Often imitated but never duplicated, the blankets are a hit among major big box retailers who will start carrying the WooBee this fall, and international markets such as Asia where the WooBee is doing very well in over 5 countries, and has boutique owners very excited to promote the brand.
About Rain or Shine Kids
Heather Correa, owner of These Two Girls, was originally inspired to design the uniquely practical WooBee blankets, bibs, and burp cloths after the birth of her first daughter. An outdoor enthusiast living is Seattle, WA, she wanted a highly effective and functional product line that is cozy for children and cool for parents. Rain or Shine Kids is a huge hit, and Heather now routinely calls upon her daughters, Lola and Ava (who inspired the company name, These Two Girls), to test and approve new Rain Or Shine Kids designs.
These Two Girls and Rain or Shine Kids is committed to producing practical, beautiful products that parents and children will use and love every day.
To Place a Wholesale Order
Rain or Shine Kids
300 NW 62nd Street
Seattle, Washington 98107
sales@rainorshinekids.com
ABC BOOTH # 4912
For Media Inquiries Contact:
32Flavors Public Relations
518.428.0921
press@32FlavorsPR.com
###
Contact
Rain or Shine Kids
Heather Correa
206-200-3620
www.rainorshinekids.com
32Flavors Public Relations
518.428.0921
press@32FlavorsPR.com
Heather Correa
206-200-3620
www.rainorshinekids.com
32Flavors Public Relations
518.428.0921
press@32FlavorsPR.com
Contact
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