PFS Marketwyse Acquires BreakThrough Communications
Totowa, NJ, June 23, 2004 --(PR.com)-- PFS Marketwyse, an integrated branding, marketing and communications firm headquartered in Totowa, New Jersey, today announced the acquisition of BreakThrough Communications, a strategic public relations and marketing communications consultancy. With this acquisition, PFS Marketwyse expands its client and staff base as well as strengthens its core competencies in various marketing and communication disciplines, such as public relations, media and investor relations, strategic “thought leadership” communications, branding, advertising, marketing communications, executive/employee communications, crisis communications and financial communications.
Under the agreement, Chris Faust, founder and CEO of New Jersey-based BreakThrough Communications, will become vice president of communications and client relations for PFS Marketwyse, reporting to Deidre Breakenridge, president of PFS Marketwyse. As part of the acquisition transition process, BreakThrough Communications will dissolve its company name over time. Financial terms of the deal were not disclosed.
“We are thrilled to acquire such an innovative and up-and-coming firm as BreakThrough Communications. We are equally excited and pleased to have Chris join our executive team. His proven expertise and extensive experience in public relations and results-oriented mindset towards marketing communications will be a tremendous asset to PFS Marketwyse and our clients,” said Jason Miletsky, founder and CEO of PFS Marketwyse. “Not only are we growing through our existing clients and new business efforts, but also through a carefully considered acquisition strategy.”
“PFS Marketwyse is well positioned to become one of the top, integrated branding, marketing and communication agencies in New Jersey as a result of its vision, people process and underlying business philosophy,” said Chris Faust. “I’m thrilled to be joining such a forward-thinking, creative and growing organization as PFS.”
“The acquisition of BreakThrough Communications enables PFS to deepen its presence in key industries, such as financial services, technology, health care and hospitality,” said Deirdre Breakenridge, president of PFS. “It also allows PFS to expand its service offering to include investor relations, messaging and positioning, communication audits, communication process analysis and other strategic communication initiatives.”
For more information about the acquisition, visit www.pfsmarketwyse.com.
ABOUT PFS MARKETWYSE
PFS Marketwyse, headquartered in Totowa, NJ, is an integrated marketing agency that offers “Madison Avenue” capabilities with a New Jersey address. Whether it’s business-to-business or business-to-consumer, PFS offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS applies fresh ideas to brand building, advertising and marketing and communications projects and provides full-service agency capabilities.
Under the agreement, Chris Faust, founder and CEO of New Jersey-based BreakThrough Communications, will become vice president of communications and client relations for PFS Marketwyse, reporting to Deidre Breakenridge, president of PFS Marketwyse. As part of the acquisition transition process, BreakThrough Communications will dissolve its company name over time. Financial terms of the deal were not disclosed.
“We are thrilled to acquire such an innovative and up-and-coming firm as BreakThrough Communications. We are equally excited and pleased to have Chris join our executive team. His proven expertise and extensive experience in public relations and results-oriented mindset towards marketing communications will be a tremendous asset to PFS Marketwyse and our clients,” said Jason Miletsky, founder and CEO of PFS Marketwyse. “Not only are we growing through our existing clients and new business efforts, but also through a carefully considered acquisition strategy.”
“PFS Marketwyse is well positioned to become one of the top, integrated branding, marketing and communication agencies in New Jersey as a result of its vision, people process and underlying business philosophy,” said Chris Faust. “I’m thrilled to be joining such a forward-thinking, creative and growing organization as PFS.”
“The acquisition of BreakThrough Communications enables PFS to deepen its presence in key industries, such as financial services, technology, health care and hospitality,” said Deirdre Breakenridge, president of PFS. “It also allows PFS to expand its service offering to include investor relations, messaging and positioning, communication audits, communication process analysis and other strategic communication initiatives.”
For more information about the acquisition, visit www.pfsmarketwyse.com.
ABOUT PFS MARKETWYSE
PFS Marketwyse, headquartered in Totowa, NJ, is an integrated marketing agency that offers “Madison Avenue” capabilities with a New Jersey address. Whether it’s business-to-business or business-to-consumer, PFS offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS applies fresh ideas to brand building, advertising and marketing and communications projects and provides full-service agency capabilities.