PFS Marketwyse

PFS Marketwyse Wins Four Campaign Awards From The New Jersey Ad Club's Annual Jersey Awards

Totowa, NJ, June 21, 2004 --(PR.com)-- PFS Marketwyse, a full service advertising, communications and marketing firm in Totowa, NJ, is pleased to announce that it is the recipient of four awards from the New Jersey Advertising Club’s annual “Jersey Awards” competition. Selected from over 600 entries, PFS received recognition for S Guaro billboard ads, Washington Mutual’s spring incentive campaign, the Dendrite customer support service video and the StreetGlow newsletter.

“It’s always an honor to be respected by your peers,” said CEO and creative director of PFS Marketwyse, Jason Miletsky. “I am especially happy to receive these awards on behalf of our team of designers who all helped put these campaigns together.”

The billboard ads for S Guaro, an exciting and premium new white spirit, began appearing throughout Los Angeles during late November 2003. The bold and provocative billboards sported the tagline “smooth will never be the same,” and featured the smooth lines of the human body to enforce the company’s most important attribute. The black and white visuals of the bodies impart a fine art feel, more graphically appealing than the typical crowd-in-a-bar or party scene that other alcohol manufactures offer.

The Washington Mutual spring incentive campaign was called “House Party,” and featured the tagline “Shake, Rattle and Close.” This campaign was geared towards the Washington Mutual home loans and insurance division, and 25,000 employees participated nationwide. The program achieved more than 100% of anticipated results.

PFS Marketwyse produced Dendrite’s customer support service video, from start to finish. Distributed to the sales force, prospective customers and existing clients, the video highlighted the business segment of Dendrite’s integrated approach to the pharmaceutical and life sciences industry.

The StreetGlow newsletter was developed as a sales and informational tool, directed at distributors and large retailers that sell StreetGlow’s industry-leading auto-neon and performance lighting products. The four-page printed piece contained informative articles, eye-catching graphics and creative use of StreetGlow’s signature color purple.

The New Jersey Advertising Club is the largest organization of its kind in New Jersey. Membership is made up of individuals and companies working in the field of advertising. The mission of the New Jersey Advertising Club is to foster and strengthen the interests of the advertising business in the State.

ABOUT PFS MARKETWYSE

PFS Marketwyse, headquartered in Totowa, NJ, is an integrated marketing agency that offers “Madison Avenue” capabilities with a New Jersey address. Whether it’s business-to-business or business-to-consumer, PFS offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS applies fresh ideas to brand building, advertising and marketing and communications projects and provides full-service agency capabilities. For more information please call Candace Vadnais at 973-812-8883 x430 or visit www.pfsmarketwyse.com.