PFS Marketwyse Gets Bigger and Better
Totowa, NJ, May 20, 2004 --(PR.com)-- PFS Marketwyse, an integrated advertising, and marketing and communications firm in Totowa, New Jersey has recently completed significant office expansion creating a workspace to accommodate its substantial growth, and one that stimulates the creativity from its employees.
Prior to the 2004 expansion, the office was 4,600 square feet of desks, computers and space that was not truly representative of the PFS brand. Today, the office has transformed into a 10,000 square foot boutique-advertising agency, comparable to those on Madison Avenue, with one difference- a New Jersey address.
Renovations began in late 2003. In order to keep the brand image consistent with the agency’s appearance, the new office is now home to black metallic couches and lounge seats, eccentric greenish/gray carpeting, vibrant red and white walls, and uncommon silver office furniture. “PFS sells a brand, and our office needs to reflect that,” said CEO and creative director of PFS Marketwyse, Jason Miletsky. “Everything about this expansion reflects our brand. It truly embodies what PFS Marketwyse is about.”
The most notable change, the PFS lobby, which is the first thing clients and employees see. “Aesthetically, this lobby tells a story which allows for our visitors and our employees to follow, as soon as they set foot in the agency and see the modernized, state-of-the-art reception area. It sets the tone for the rest of the office, both thematically and creatively,” said Miletsky.
Other additions to the PFS Marketwyse expansion are the video viewing room and the lounge area.
The video viewing room allows producers, clients and directors to examine their work in progress, such as videos, commercials and documentaries as they are being produced. This important tool helps keep clients connected with PFS throughout all phases of the agency’s production efforts.
The new lounge is home to a pinball machine, pool table, vending machines, two informal conference areas to conduct meetings with clients and a completely modernized kitchen. The lounge lets employees take a break from the daily grind and gives clients the opportunity to relax and enjoy what PFS has to offer on an extremely personal level.
“Not only did we expand for our employees, but for our clients as well. We want both our employees and our clients to want to be here,” said president of PFS Marketwyse, Deirdre Breakenridge. “This allows for better results, creatively since you can’t always be creative in a conference room or while sitting at your cubicle.”
The new office is both modern and edgy, yet it maintains its professional and classy business appearance. In addition to expanding its office size, PFS has expanded its employee base as well. Miletsky expects the staff to hit its 40-member mark by the end of
2004. This expansion not only allows for PFS to become a more viable agency, it also allows it facilitate all of the affairs within this adverting, communications and production firm.
ABOUT PFS MARKETWYSE
PFS Marketwyse, headquartered in Totowa, NJ, is an integrated marketing agency that offers “Madison Avenue” capabilities with a New Jersey address. Whether it’s business-to-business or business-to-consumer, PFS offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS applies fresh ideas to brand building, advertising and marketing and communications projects and provides full-service agency capabilities. For more information please call Candace Vadnais at 973-812-8883 x430 or visit www.pfsmarketwyse.com.
Prior to the 2004 expansion, the office was 4,600 square feet of desks, computers and space that was not truly representative of the PFS brand. Today, the office has transformed into a 10,000 square foot boutique-advertising agency, comparable to those on Madison Avenue, with one difference- a New Jersey address.
Renovations began in late 2003. In order to keep the brand image consistent with the agency’s appearance, the new office is now home to black metallic couches and lounge seats, eccentric greenish/gray carpeting, vibrant red and white walls, and uncommon silver office furniture. “PFS sells a brand, and our office needs to reflect that,” said CEO and creative director of PFS Marketwyse, Jason Miletsky. “Everything about this expansion reflects our brand. It truly embodies what PFS Marketwyse is about.”
The most notable change, the PFS lobby, which is the first thing clients and employees see. “Aesthetically, this lobby tells a story which allows for our visitors and our employees to follow, as soon as they set foot in the agency and see the modernized, state-of-the-art reception area. It sets the tone for the rest of the office, both thematically and creatively,” said Miletsky.
Other additions to the PFS Marketwyse expansion are the video viewing room and the lounge area.
The video viewing room allows producers, clients and directors to examine their work in progress, such as videos, commercials and documentaries as they are being produced. This important tool helps keep clients connected with PFS throughout all phases of the agency’s production efforts.
The new lounge is home to a pinball machine, pool table, vending machines, two informal conference areas to conduct meetings with clients and a completely modernized kitchen. The lounge lets employees take a break from the daily grind and gives clients the opportunity to relax and enjoy what PFS has to offer on an extremely personal level.
“Not only did we expand for our employees, but for our clients as well. We want both our employees and our clients to want to be here,” said president of PFS Marketwyse, Deirdre Breakenridge. “This allows for better results, creatively since you can’t always be creative in a conference room or while sitting at your cubicle.”
The new office is both modern and edgy, yet it maintains its professional and classy business appearance. In addition to expanding its office size, PFS has expanded its employee base as well. Miletsky expects the staff to hit its 40-member mark by the end of
2004. This expansion not only allows for PFS to become a more viable agency, it also allows it facilitate all of the affairs within this adverting, communications and production firm.
ABOUT PFS MARKETWYSE
PFS Marketwyse, headquartered in Totowa, NJ, is an integrated marketing agency that offers “Madison Avenue” capabilities with a New Jersey address. Whether it’s business-to-business or business-to-consumer, PFS offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS applies fresh ideas to brand building, advertising and marketing and communications projects and provides full-service agency capabilities. For more information please call Candace Vadnais at 973-812-8883 x430 or visit www.pfsmarketwyse.com.