Derby Marketing Agency Commissioned to Manage National Maternity Bag Launch

Derby, United Kingdom, September 03, 2008 --(PR.com)-- Derby-based agency, Middle 8 Marketing Communications has been commissioned to manage the national launch of a unique range of Maternity Bags, developed by one of the UK’s leading Maternity Nurses.

Bump and Beyond Bag Company Ltd, also of Derbyshire, is the brainchild of Sarah Dixon, ‘Nanny to the Stars’ and an increasingly prevalent media personality. Her years of accrued knowledge, qualifications and experience enabled Sarah to identify and capitalise on a distinct gap in the market: for a range of stylish bags, complete with all of the essentials that new mums need for their stay away, eradicating the stress and uncertainty faced by expectant mums, their partners, friends and family in the run-up to ‘the big event’.

Clive Astin, Director of Middle 8 Marketing Communications commented: “It’s a very exciting project as Sarah is at the top of her field and has developed a really strong product range that would be difficult to improve upon”. Attending the prestigious Baby Show at London’s Earls Court this October, the two organisations are looking forward to liaising with Bump and Beyond’s target market, as the show is attended by some 27,000 individuals, many of whom are pregnant or expectant parents. “The official launch is at the Earls Court Show, but pre-orders and interest from stockists is looking very promising indeed”, added Astin.

The two organisations, both experiencing a significant growth phase, paired up through a mutual contact in Liverpool and intend to continue their partnership by extending the Bump and Beyond Bag Company brand to include designer nappy bags and accessories by the end of the year.

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More Information

Middle 8 Marketing Communications
Middle 8 Marketing Communications is a reactive agency that strives to provide transparent marketing packages for start-up, small and medium-sized organisations. Established by marketing professional Clive Astin, who gained his experience working for organisations including Westfield, The Student Support Centre and has managed campaigns for the likes of Hewlett Packard and Motorola.

More Information
Web: www.m8mc.co.uk
E-mail: info@m8mc.co.uk
Tel: 0115 714 9878

Bump and Beyond Bag Company Ltd
Established by leading Maternity Nurse, Sarah Dixon, Bump and Beyond Bag Company Ltd provides stylish, designer maternity bags complete with all of the essentials for mum and baby’s hospital visit and beyond.
More Information: www.bumpandbeyondbagcompany.co.uk

Sarah Dixon
Sarah Dixon has been a Maternity Nurse for many years, working with families from all backgrounds, including high-profile and celebrity. Constantly refreshing her knowledge and skill base, she is increasingly lending her experience to the media, having contributed to publications including The Daily Express.
More information: www.sarahdixonmaternity.com