Creative Brand Communications and Market Insights Launch Service to Help Financial Institutions Dominate Their Markets
Own Your Market is an innovative service that helps forward-thinking financial institutions align market opportunities with brand strengths to develop market dominance. The service is the only one of its kind that pairs expert analytical market assessment with creative brand and marketing execution with the goal of creating detailed strategies that help the banks and credit unions dominate their markets.
Portland, OR, September 04, 2008 --(PR.com)-- Creative Brand Communications, Inc. (CBC), a full-service multi-sensory marketing and experiential brand development agency specializing in building brands for forward-thinking banks, and Market Insights, a consulting firm that creates practical and profitable growth strategies for a wide range of financial institutions throughout the United States, today announced the launch of their new collaborative service, called “Own Your Market.”
Own Your Market is an innovative service that helps forward-thinking financial institutions align market opportunities with brand strengths to develop market dominance. The service is the only one of its kind that pairs expert analytical market assessment with creative brand and marketing execution with the goal of creating detailed strategies that help the banks and credit unions dominate their markets.
“Most financial institutions view branding and marketing as a separate issue from the business environment of a market,” says Joe Sullivan, CEO of Market Insights. “But when the two are aligned, as is the goal of Own Your Market, financial institutions reap the benefits that come with dominating their markets.”
In today’s business environment, banks and credit unions are increasingly unable to compete effectively using the strategies and conventional wisdom of yesteryear. With new technological capabilities becoming more accessible to even smaller institutions, the result is a commodity market in which banks and credit unions find it difficult to effectively differentiate from the competition.
“Our experience shows that only when a financial institution can truly understand and align both its market strengths and its brand strengths, can it dominate its market.” explained Jeff Stephens, CEO of CBC. “Own Your Market is about creating that dominance—breaking free from the commodity mindset.”
For more information about Own Your Market, please visit www.ownyourmarket.net.
About Creative Brand Communications
Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. Visit www.creative-brand.com for more information.
About Market Insights
Market Insights is a Chicago, IL-based consulting firm specializing the development of strategies that help financial institutions remain relevant and grow in today’s dynamic marketplace. Visit www.formarketinsights.com for more information.
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Own Your Market is an innovative service that helps forward-thinking financial institutions align market opportunities with brand strengths to develop market dominance. The service is the only one of its kind that pairs expert analytical market assessment with creative brand and marketing execution with the goal of creating detailed strategies that help the banks and credit unions dominate their markets.
“Most financial institutions view branding and marketing as a separate issue from the business environment of a market,” says Joe Sullivan, CEO of Market Insights. “But when the two are aligned, as is the goal of Own Your Market, financial institutions reap the benefits that come with dominating their markets.”
In today’s business environment, banks and credit unions are increasingly unable to compete effectively using the strategies and conventional wisdom of yesteryear. With new technological capabilities becoming more accessible to even smaller institutions, the result is a commodity market in which banks and credit unions find it difficult to effectively differentiate from the competition.
“Our experience shows that only when a financial institution can truly understand and align both its market strengths and its brand strengths, can it dominate its market.” explained Jeff Stephens, CEO of CBC. “Own Your Market is about creating that dominance—breaking free from the commodity mindset.”
For more information about Own Your Market, please visit www.ownyourmarket.net.
About Creative Brand Communications
Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. Visit www.creative-brand.com for more information.
About Market Insights
Market Insights is a Chicago, IL-based consulting firm specializing the development of strategies that help financial institutions remain relevant and grow in today’s dynamic marketplace. Visit www.formarketinsights.com for more information.
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Creative Brand Communications
Casey Boggs
503-249-9363
Casey Boggs
503-249-9363
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