Options Media Group, Inc. Confirms 1Touch Marketing Purchase
Boca Raton, FL, September 05, 2008 --(PR.com)-- Options Media Group, Inc. (OTC BB: OPMG), a leading email service provider (ESP), today announced the signing of a definitive agreement to acquire 1Touch Marketing, LLC. The closing of the transaction is anticipated on or before September 30, 2008. The acquisition comes in the same year that 1Touch Marketing, bought Paradise Coast Media, thus growing the total clout of Options Media Group in the direct marketing industry.
Options Media Group, Inc. Also owns Options Media. The company was founded in 2007 and is based in Hallandale, Florida. Options Media offers one of the industry’s most advanced ESP platforms, allowing clients to create, send and track professional email campaigns to subscribers.
Based in Boca Raton, Florida, 1Touch Marketing was founded in 2003 by Dan Lansman and Anthony Bumbaca , both formerly of Equifax. 1Touch Marketing is a leading provider of multi-channel marketing services, including opt-in email, postal, web-based lead generation and the booming emerging channel of sms mobile marketing.
Combined, the two companies will give clients a full 360-degree marketing solution to contact current customers while also building their database through multi-channel prospecting. This broad-reaching service capabilities position Options Media to be one of only a select few to offer full-service, cross-platform customer-contact and new prospect-marketing.
"We are very excited to be breaking brand new direct marketing ground,” stated, Scott Frohman, CEO of Options Media.”To be able to bring a combination of services to the business world that is available only through Options Media is truly remarkable. The synergistic acquisition of 1Touch Marketing is a continuation of Options Media’s strategy to be a powerhouse in the direct marketing industry and offer a one-stop solution strategy.
“In a short span of time, Options Media has become a premier email service provider, experiencing rapid top line growth and customer acquisition rates. Once we complete the acquisition of 1Touch, we will be poised to be a premier full-service marketing solutions agency offering unlimited possibilities for our clients to succeed in their advertising and marketing endeavors.
"The acquisition of 1Touch Marketing is a continuation of Options Media Group’s strategy to be a powerhouse in the direct marketing industry and offer a one-stop solution strategy," concluded Frohman.
Joining forces with Options Media also brings a whole new level of technology and capabilities to 1 Touch Marketing’s clientele. "Options Media Group has a strong technology commitment," said Dan Lansman, President of 1Touch Marketing. “The merging of our companies allows us to offer a more diverse menu of services to our clients for both list rental as well as database management and on-demand email broadcasts. Option’s Media Group will give 1Touch Marketing the ability to grow its proprietary databases and offer a higher level of tracking and reporting. We will be able to provide a whole new suite of database management and on-demand email broadcasts to our new and existing clients.
"Options Media Group’s particularly strong high tech foundation fits very nicely with the plans we already had in the works for 1Touch Marketing, taking our capabilities to a whole new level, There are a lot of synergistic opportunities between the two companies to move forward as a total solution provider."
The companies will begin offering the synergistic services immediately. All personnel and offices are remaining “as is” for the remainder of 2008 when Options Media group will move their offices and staff to Boca Raton, FL.
About Options Media Group Holdings
Options Media Group Holdings, Inc. is an (ESP) Email Services Provider for on-demand e-mail marketing to create, send, and track professional and permission-based e-mail marketing campaigns. Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
About 1Touch Marketing
1Touch Marketing is the leading provider of precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Our vast array of services and technologies enable marketers to identify, target, reach and build relationships with both consumers and businesses.
For more information contact:
Carol Lustig, Marketing Director, 1Touch Marketing
561-314-3274
clustig@1touchmarketing.com
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Options Media Group, Inc. Also owns Options Media. The company was founded in 2007 and is based in Hallandale, Florida. Options Media offers one of the industry’s most advanced ESP platforms, allowing clients to create, send and track professional email campaigns to subscribers.
Based in Boca Raton, Florida, 1Touch Marketing was founded in 2003 by Dan Lansman and Anthony Bumbaca , both formerly of Equifax. 1Touch Marketing is a leading provider of multi-channel marketing services, including opt-in email, postal, web-based lead generation and the booming emerging channel of sms mobile marketing.
Combined, the two companies will give clients a full 360-degree marketing solution to contact current customers while also building their database through multi-channel prospecting. This broad-reaching service capabilities position Options Media to be one of only a select few to offer full-service, cross-platform customer-contact and new prospect-marketing.
"We are very excited to be breaking brand new direct marketing ground,” stated, Scott Frohman, CEO of Options Media.”To be able to bring a combination of services to the business world that is available only through Options Media is truly remarkable. The synergistic acquisition of 1Touch Marketing is a continuation of Options Media’s strategy to be a powerhouse in the direct marketing industry and offer a one-stop solution strategy.
“In a short span of time, Options Media has become a premier email service provider, experiencing rapid top line growth and customer acquisition rates. Once we complete the acquisition of 1Touch, we will be poised to be a premier full-service marketing solutions agency offering unlimited possibilities for our clients to succeed in their advertising and marketing endeavors.
"The acquisition of 1Touch Marketing is a continuation of Options Media Group’s strategy to be a powerhouse in the direct marketing industry and offer a one-stop solution strategy," concluded Frohman.
Joining forces with Options Media also brings a whole new level of technology and capabilities to 1 Touch Marketing’s clientele. "Options Media Group has a strong technology commitment," said Dan Lansman, President of 1Touch Marketing. “The merging of our companies allows us to offer a more diverse menu of services to our clients for both list rental as well as database management and on-demand email broadcasts. Option’s Media Group will give 1Touch Marketing the ability to grow its proprietary databases and offer a higher level of tracking and reporting. We will be able to provide a whole new suite of database management and on-demand email broadcasts to our new and existing clients.
"Options Media Group’s particularly strong high tech foundation fits very nicely with the plans we already had in the works for 1Touch Marketing, taking our capabilities to a whole new level, There are a lot of synergistic opportunities between the two companies to move forward as a total solution provider."
The companies will begin offering the synergistic services immediately. All personnel and offices are remaining “as is” for the remainder of 2008 when Options Media group will move their offices and staff to Boca Raton, FL.
About Options Media Group Holdings
Options Media Group Holdings, Inc. is an (ESP) Email Services Provider for on-demand e-mail marketing to create, send, and track professional and permission-based e-mail marketing campaigns. Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
About 1Touch Marketing
1Touch Marketing is the leading provider of precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Our vast array of services and technologies enable marketers to identify, target, reach and build relationships with both consumers and businesses.
For more information contact:
Carol Lustig, Marketing Director, 1Touch Marketing
561-314-3274
clustig@1touchmarketing.com
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Contact
1Touch Marketing
Carol Lustig
561-314-3274
www.1touchmarketing.com
Carol Lustig
561-314-3274
www.1touchmarketing.com
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