BCCL Picks Up Stake in Manhattan Communications Private Limited

Long Island City, NY, September 07, 2008 --(PR.com)-- Bennett, Coleman & Co Ltd. (BCCL), the publishers of Times of India and The Economic Times, has acquired 26 per cent stake in Manhattan Communications (India) Pvt Ltd.

Manhattan Communications specializes in full service marketing solutions, which include advertising, communication, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.

Adris Chakraborty, chairman, Manhattan Communications, said, "We are extremely excited to tie up with BCCL as we feel that this tie-up offers us a significant resource which we can use to serve our clients and partners and help them compete in the global market. Clients expect us to get them to leadership positions in their respective categories. We feel, with BCCL, we can deliver better on this goal."

Manhattan Communications is an integrated affiliate of MediaMorphosis Inc, a full service marketing agency located in the US. It specializes in targeting ethnic markets, specifically the growing South Asian Diaspora in North America, the UK and Europe.

The company has access to an extensive pool of global resources and partners to effectively deliver its services. Its full service affiliates include leading ethnic marketing agencies Here&Now365 communications in the UK and MediaMorphosis Inc in North America.

Contact:
Animikh Sen
+1-803-517-3377 (USA)
+ 91-98303-66641 (India)
animikh@mediamorphosisinc.com

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