VT Media Announces New Television Initiative to All Small Business, Fortune 500, 1000, Start-Ups, and Fast Companies

Boca Raton, FL, September 09, 2008 --(PR.com)-- The educational documentary programs will provide a platform for small business owners, Fortune 500, 1000, Start-ups, and Fast Companies to convey to their existing and expansive customer base how they fuse marketing and innovation into an integrated strategy for growth. We recognize that with the slowing of the economy, and a weak US dollar, many executives have a tendency to push back, close the door on their efforts to market, brand and continue to innovate. However, such actions tend to cause companies to lose their momentum.

Charles Leadbeater- leading author of innovation and creativity said, “That innovation isn’t just for professionals any more. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t”. For example, the Mountain Bike was invented by a group of young bikers in Northern California who were tire of the bicycles their parents used. It took 10-15 years before the Bike industry started manufacturing the product. Mountain Bikes now represent over $58 Billion, a product which was created by consumers. Having said this, the ability to tell a compelling educational story to over national viewers allows companies to discover new trends, inventions, services, products or reach into international markets. Tom Peters, the guru of “Management and Reinventing YOU” said, “To grow, companies need to break out of a vicious cycle of competitive benchmarking and imitation”.

This new series will help companies make an impact to their target audience while at the same time educating the consumer on important trends.

About VT Media:
VT Media is a privately owned and operated television production company that is on the leading edge of documentary television industry. For more information go to http://www.vtmedia.tv

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