CEO Steve Jones, Discusses – How Jones Soda Has Become a Real Character in Consumer’s Lives -- on The CEO Show with Robert Reiss
Steve Jones, CEO of Jones Soda, talks on The CEO Show with Robert Reiss about how customer involvement and relationship-building are propelling the growth and direction of the company. Jones makes a compelling case for a customer-focused business model and the use of attitudinal segmentation to create new products and support marketing decisions. Jones also explains how being “socially involved” is a big part of the Jones Soda character and identity – and another source of business growth.
Ridgefield, CT, September 10, 2008 --(PR.com)-- Steve Jones, CEO of Jones Soda, talks on The CEO Show with Robert Reiss about how Jones has become a real character in consumer’s lives and where customer involvement and relationship-building are propelling the growth and direction of the company. Jones tells Reiss that the Jones Soda goal is to become the most personalized local brand in America and he supplies numerous examples of why and how that is occurring, and explains the reasons that a new business model was needed for this century’s young-hearted consumer.
The interview reads like a classic case study and sets out the key attributes of Jones Soda that makes its mark in the national beverage market. As Jones relates, “Being ‘socially involved’ is a big part of Jones Soda character and identity. He also explains that on a limited budget, you are forced to be smarter, more targeted, and more relevant.”
Later, Jones discusses the need to listen more to the customer and be faster – more responsive to their interests; and he makes a solid argument for a new model of marketing communications that turns the old inward-facing model on its head.
Another insight about the retail consumer market a la Jones Soda is the use of “attitudinal segmentation” -- a powerful new tool that helps companies appreciate the priorities and needs of existing and prospective consumers. This coupled with Jones use of multiple interactive websites clearly distinguishes them as a new generation business.
Information about Jones Soda Company can be found online at:
www.jonessoda.com
The interview with Steve Jones can be heard in its entirety from the Reissource website: www.theCEOshowOnline.com
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Backgroung - The CEO Show is the only nationally syndicated radio show to feature top CEOs who have reinvented industry through new customer service models. It is syndicated by Business Talk Radio Network out of 48 cities with 600,000 weekly listeners.
Contact - Robert Reiss 203 894 9400, robert@reissource.com
The interview reads like a classic case study and sets out the key attributes of Jones Soda that makes its mark in the national beverage market. As Jones relates, “Being ‘socially involved’ is a big part of Jones Soda character and identity. He also explains that on a limited budget, you are forced to be smarter, more targeted, and more relevant.”
Later, Jones discusses the need to listen more to the customer and be faster – more responsive to their interests; and he makes a solid argument for a new model of marketing communications that turns the old inward-facing model on its head.
Another insight about the retail consumer market a la Jones Soda is the use of “attitudinal segmentation” -- a powerful new tool that helps companies appreciate the priorities and needs of existing and prospective consumers. This coupled with Jones use of multiple interactive websites clearly distinguishes them as a new generation business.
Information about Jones Soda Company can be found online at:
www.jonessoda.com
The interview with Steve Jones can be heard in its entirety from the Reissource website: www.theCEOshowOnline.com
###
Backgroung - The CEO Show is the only nationally syndicated radio show to feature top CEOs who have reinvented industry through new customer service models. It is syndicated by Business Talk Radio Network out of 48 cities with 600,000 weekly listeners.
Contact - Robert Reiss 203 894 9400, robert@reissource.com
Contact
Reissource, LLC
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
Contact
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