PResto Revolutionizes Small Business Access to Professional Press Releases

Horizon Monster Productions is bringing professional press release authoring to mid and small sized businesses who are conducting their own PR and marketing campaigns. They allow customers to tap into the free national and local press themselves with a professionally written release.

Saint Louis, MO, September 12, 2008 --(PR.com)-- Horizon Monster Productions, a company known for its affordable video production services aimed at small businesses and performers, is expanding its family of services to include authoring press releases. This service, dubbed PResto to keep in line with Horizon Monster’s roots in the magic industry, allows clients to keep marketing costs down by taking control of the distribution process.

“Most businesses either only need local press coverage or want to use the free national services,” according to Horizon Monster owner Michael Lauck. “The Internet makes it easy to distribute your own release for little or no money. However, the trick is issuing a press release that the media can actually use. Otherwise, your information is lost in the flood of amateur releases found on the web.” The PResto service provides clients with a press release and a guide to distributing the release. Using this plain language document shows the client how to distribute their release to local and industry media as well as how to take advantage of both free and fee-based national distribution services.

“We have found that most people know exactly who should see their release, either because they are addressing a limited market or because they are aiming at their own local area,” said Lauck. “By showing them how to get their properly written press release to these people, we are able to save our clients a huge amount of money and help them market their products and services more efficiently.” PResto services are all priced under $50, with discounts available for groups needing many releases over time.

Horizon Monster Productions can be contacted via horizonmonster@swbell.net or (314) 578-4458. They can also be contacted through www.horizonmonster.com.

About Horizon Monster Productions:

Founded in late 2003 by Michael and Polly Lauck, Horizon Monster Production’s mission was to provide affordable professional onsite videography and video production to small business. Polly, who holds a degree in production, was inspired to start the company after seeing a poorly produced magic instructional DVD Michael had purchased. After establishing themselves by producing everything from low budget music videos to DVDs of special events, Polly decided to return to school to become an elementary school teacher. Michael, an experienced freelance PR writer and performing magician, took full control of the operations of the company and has since concentrated on producing instructional video projects, demo reels and highlight films.

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Horizon Monster Productions
Michael Lauck
(314) 578-4458
horizonmonster.com
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