Local Independent Music Finds Home on Internet Radio

Austin, TX, September 13, 2008 --(PR.com)-- Local musicians unable to get airplay on Austin’s commercially owned radio stations will find respite in Affordable Sound Radio Online, launching September 1, 2008. The radio station which will be available online at AffordableSound.FM, will specialize in playing artists that aren’t heard on any other station.

While commercial radio is losing revenue and listenership every quarter, internet radio is growing at exponential rates. Internet Broadcasting Group and Affordable Sound will work together to create a station that is “thoroughly listenable, engaging and entertaining,” said Affordable Sound co-owner Mike Marquardt. Affordable Sounds specializes in high volume CD duplication, artist posters and collateral and music distribution. The company which has traditionally provided artists with exposure through compilation CD’s and events, sees internet radio as a new and highly viable venue to promote local artists.

“People continue to seek a place to hear new artists… Not just what record companies want them to hear, but independent artists who are talented, progressive and interesting,” commented Internet Broadcasting Group vice-president Mark Lassoff.

The AffordableSound.FM Station will feature traditional music programming with fewer commercials and promotions than are found in commercial FM stations. Since the cost structure of operating a radio station on the internet is hundreds of thousands of dollars lower than operating a terrestrial station, there is less need to sell commercial advertising time.

Musicians who want their music to have exposure on the station will be able to submit their songs to Affordable Sound through their web site. Also, clients who utilize Affordable Sound for their traditional CD Duplication services will have their music included in the radio station’s rotation.

Affordable sound co-owners, Mike Marquardt and Will Evans will also host a weekly “Top 10” style show which will be broadcast throughout the week as well as made available as on-demand programming. The Top 10 program will be available through the AffordableSound.FM web site as well as Apple iTunes™.

“It’s rough for independent artists,” said Marquardt, “Hopefully this station will make it just a little bit easier for them to get them heard. I think people will really enjoy listening too.”

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