Car Rental Company Launches Revolutionary Program to Automatically Reduce Rates on Existing Reservations When Prices Drop

Orlando, FL, September 14, 2008 --(PR.com)-- The car rental market is always in flux, fluctuating based on basic supply and demand with an influence from a car rental company’s fleet utilization. Rates change daily, and often times, they change multiple times during the day as rental car companies react to market demands. Many savvy travelers armed with knowledge keep an eye on their itinerary in hopes of catching the best possible price. However, this constant checking and re-booking can make for a lot of work.

E-Z Rent-A-Car has stepped in to solve this issue. Its revolutionary new program, E-Z Money Club, places the reservations of its members into an automated tool that completes this process for them. The traveler books their car rental reservation at http://www.e-zrentacar.com and chooses to join the E-Z Money Club. The details of that reservation (pickup date / time, pickup location and car class) are then compared, on a daily basis, to reservations made the day previous. If a match is encountered where a lower rental rate was assigned, the reservation for the E-Z Money Club member is automatically lower to the new rate. The traveler does not have to lift a finger or constantly check for lower rates, all the work is done for him/her.

For example, if John Traveler is taking his family on a Orlando vacation in December, he will want to make sure he finds the best rate for his Orlando minivan rental. Mr. Traveler reserves his Orlando car rental on the E-Z Rent-A-Car website and chooses to become an E-Z Money Club member. Mr. Traveler’s minivan rental rate is $250 / week. A week before Mr. Traveler and his family are due to arrive in Orlando, management at E-Z Rent-A-Car decide to slash rates because there is an abundance of Minivans available in the market. Now, another traveler reserves a minivan using Mr. Traveler’s same itinerary, but receives a base rental rate of $185 / week. Because Mr. Traveler is an E-Z Money Club member, his reservation is automatically lowered to $185 / week. Mr. Traveler is not required to intervene to make this happen, he simply sits back and watches the prices drop.

E-Z Rent-A-Car charges an annual membership fee of $14.95, which includes not only the fare reducing automated tool, but also exclusive and priority access to discounts and coupons. Membership is available for all E-Z Rent-A-Car locations in the continental United States.

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