eMousy.com Launches a New Collection of Unlocked Phones & Accessories

New York, NY, September 17, 2008 --(PR.com)-- eMousy.com, the leading retailer of unlocked cell phones has launched a new collection of phones. These phones are available through the eMousy.com online store. Speaking on the launch of the new collection, Martin Haiger the Marketing Manager of the company said that the new range of phones has been exclusively selected from leading manufacturers and distributors to benefit customers. He also mentioned that the site has been thoroughly revamped and the supply chain management made more robust in anticipation of the surge in demand for the new range of unlocked phones. He said that the collection on the site includes phones from leading manufacturers like Apple, Nokia, Motorola, RIM, Samsung and many more. He also gave a comprehensive presentation on the various features of the website.

He said that the enhanced security features of the site will protect customer’s data at all times. Customers can buy their products by simply browsing through the product catalogue and adding their products to the shopping cart. Payment can be done through credit cards. The shipping is done by a leading shipping agency which ensures that the products are delivered at the customer’s doorstep at the shortest possible time. The focus of the company is on GSM cell phones. The site offers all the latest products to the customers. The products are placed on the site after ensuring that adequate supplies are available from the distributors. Customers can find any model of high-tech cell phones like the Apple iPhone 16 GB and Sony Ericsson K850.

Martin Haiger also answered various queries on the funding of the website and the revenue model of the site. He said that the funding for development of the website and operational expenditures come directly through the company’s capacity. At present the company is not looking at any external investors to fund its growth. He however did not rule out the possibility of approaching external investors at a later stage. The revenue model of the site is well structured to ensure that break-even is reached within the next 2 quarters. He mentioned that the site has seen tremendous response from the time it has been launched. A focused promotional campaign has helped it reach out to the target audience and create a brand presence in the unlocked cell phones market.

Haiger added that at present the site will only focus on selling cell phones and not diversify to any other products. He said that the company specializes in GSM cell phones and will remain to be so for now. He said that unlocked phones have a better market pull. In a post lunch tête-à-tête with journalists he was seen talking about the business dynamics of unlocked phones. He asked the journalists and guests to visit the site and give their valuable feedback. He said that the site takes inputs from the market when making upgrades. The press meet ended with a closing speech by Martin Haiger and a cocktail party for the journalists and guests.

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