AJR & Partners

Mercur USA Announces North American Distribution Network Expansion with Educators Resource

Mercur USA announced today the expansion of their US distribution network with Educators Resource, a wholesale distributor of pre-K -8 learning materials. Mercur USA is the North American operations of Brazilian-based Mercur, a world leader in the manufacturing and marketing of quality school and art supplies since 1924. Mercur USA will offer their full line of educational and select art erasers through Educators Resource. (All erasers are Phthalates and Latex-free.)

Miami, FL, September 24, 2008 --(PR.com)-- Mercur USA, a leading manufacturer of the highest quality school, office and fine arts supplies including erasers and pencils, announced today the expansion of their US distribution network with Educators Resource, a wholesale distributor of pre-K -8 learning materials. Mercur USA is the North American operations of Brazilian-based Mercur, a world leader in the manufacturing and marketing of quality school and art supplies since 1924.

“We are pleased that Educators Resource has selected Mercur USA as a supplier of erasers based on our firm’s 84 year history of designing and manufacturing the highest quality school and art erasers. Our products are the most innovative and performance-driven erasers on the market and have been used by millions of school children and artists around the world. We are pleased that American school children will now have the opportunity of using Mercur products in their pursuit of educational excellence,” said Claudio Andreis, General Manager, Mercur USA.

Mercur USA will offer their full line of educational and select art erasers through Educators Resource, including the following (all erasers are Phthalates and Latex-free):

Large Pink Clean Eraser -Premium large pencil eraser with sharp beveled edges. Soft and flexible.

Big Pro White Plastic Eraser -Unique plastic holder design, Phthalates, and latex free large eraser to erase pencil marks.

Colored Pyramid Shape Pencil Cap Erasers - Pyramid shape pencil cap erasers in pink color. Soft and flexible. Fits over most pencil diameters.

Medium Pink Clean Eraser -Premium pencil eraser with sharp beveled edges. Soft and flexible.

Eclipse Ink and Pencil Eraser -Dual purpose eraser. White part erases pencil marks and grey part erases ballpoint ink marks.

Oval and Triangle Shapes Erasers -Get out of the traditional rectangle, square shapes! Oval and Triangle shapes erasers

Colored Rounded Pencil Cap Erasers -Rounded shape pencil cap erasers in assorted colors. Soft and flexible. Fits over most pencil diameters.

Large and Medium Kneaded Art Erase -Stretch and shape to highlight and erase charcoal, pastels and graphite. Good for art and technical drawings.

Prism Eraser - "Ergonomic shape, phthalates and latex free. Excellent to erase bible dry highlightermarks.

Medium Colored Kneaded Art Eraser -Stretch and shape to highlight and erase charcoal, pastels and graphite. Good for art and technical drawings.

Colored Pencil Set 12 and 24 long pencils -Vibrant colors available in both 12 and 24-count boxes. High resistance and durability

“Mercur USA’s quality eraser products will enhance our offering to our independent dealer network throughout the US by ensuring that schools, educators and children only use the best products available in our market,” said J. Bradford Summersell, Executive Vice President, Educators Resource.

About Mercur USA

Since 1924 Mercur has provided, and continues to provide the highest quality products and the latest in development and design. In the last five years, it has developed over 450 new products, winning very important international awards in its category. Mercur has also won national awards such as the ‚”Melhores Marcas 2008‚” (“Best Brands Brazil 2008”), which Mercur was reviewed in 10 categories against 20 brands and consistently counted in the top positions. Mercur was cited as the leading brand in erasers for the eighth consecutive year and was given 2nd place in glue sticks and 3rd place in liquid glues. Additionally, for the first time, Mercur was rated a leading brand in the Mechanical Pencil category.

Currently, Mercur covers over 30 countries, delivering on its promise of “Simple ideas and great solutions.” Mercur is proud to launch Mercur USA, which is the North American operation of Brazilian-based Mercur.

About Educators Resource

Educators Resource is the leading wholesale distributor of preK-8 learning materials and educational toys used by schools, teachers, parents and children. We provide value to our retail customers by providing "best-in-industry" stock replenishment and order fulfillment services across a broad selection of products. The value of our services is determined by the accuracy, speed, and fill rate of our order processing, excellent customer service, and supply chain and operational efficiency.

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Contact
AJR & Partners
Alec Rosen
305.665.5755
www.ajrpartners.com
Cláudio Andreis
General Manager
Mercur USA LLC
claudio@mercurusa.com
http://www.mercurusa.com
Phone: (1) (888) 501-3809
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