Bradbury & Outhwaite Launch with Recession-Busting Agenda for UK Bosses

Leeds, United Kingdom, September 25, 2008 --(PR.com)-- New business performance consultancy Bradbury & Outhwaite (www.BradburyAndOuthwaite.co.uk) launched in Leeds today with a recession-busting agenda aimed at helping major Yorkshire firms come out fighting against the worst of the credit crunch.

The new company, a joint venture between former corporate chiefs Elizabeth Bradbury and Jean Outhwaite, aims to kick out the doom and gloom from Yorkshire Boardrooms with a raft of hard-hitting advice on how to keep orders flowing in, staff motivated and profits up.

Confident despite the economic outlook, the duo believe their experience in executive and corporate improvement will be valued by Yorkshire business leaders now more than ever. Bradbury & Outhwaite are already working with senior teams to boost profits and increase customer retention at a range of major organisations in Yorkshire.

“Yes some companies are struggling but there are many more that aren’t,” says Elizabeth Bradbury. “The difference is that those at the top have not only the right skills and knowledge to lead but more importantly, the right attitudes and approaches needed to survive and thrive.

Bradbury & Outhwaite say bosses of firms likely to slide need to notice the warning signs of “RIP” - reactive, insecure, panic characterised by declining sales, a plethora of failing and costly initiatives and increased staff turnover.

Bradbury and Outhwaite, both former senior executives with a background at executive levels in large healthcare, housing, banking and recruitment businesses, say firms most likely to thrive are those with leaders who are not afraid to offer tough love – being straight with staff but always backing their team.

“When businesses are really under pressure, one of the first things affected is the attitudes of the people who work there,” said Jean Outhwaite. “Bosses become tetchy, employees become difficult and corporate cultures slip into a cycle of fear and retribution. Costs of managing the situation escalate as productivity drops and as worried employees ‘buy out’ of their emotional commitment, there’s a damaging snowball effect on customer service and client relationships.

“It’s vital that Yorkshire firms factor the ‘human element’ into their survive and thrive plans – the major determinate in continued business success is successful control of the natural human survival instinct and its effects on individual and team drive, determination and fallibility.”

“As leaders in small and large organisations we’ve both been there, walked the walk and got the T-shirt– but Bradbury & Outhwaite is about junking corporate jargon that doesn’t bring results and bringing a touch of uncommon common sense back into large corporations.”

Outhwaite continued: “No matter what the economic outlook, success is all about having the right people in your team, backing them and maintaining corporate confidence and energy. The fact that we’ve launched our new company now shows the kind of confidence we have in the fact that Yorkshire companies will value the kind of advice we have to offer and the real marketplace advantage and bottom line results it will deliver.”

For further background on Bradbury & Outhwaite corporate and individual executive development and corporate performance consultancy, please visit: www.BradburyAndOuthwaite.co.uk

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