Change of Public Perception of Retirement Villages Begins with Village Owners

Sydney, Australia, September 26, 2008 --(PR.com)-- The top challenge for the retirement living industry is the public perception of retirement villages.

The first Retirement Communities Industry Survey by Terrapinn showed that the majority of owners of retirement villages declared they are building 'retirement villages' rather than 'lifestyle communities'.

"If the industry is keen to change public perception of retirement villages, the change needs to stem from the village owners and how they market them," says Janice Chia, General Manager, Terrapinn (Australia).

The upcoming Retirement Communities World Australasia 2009 conference will address this issue by featuring a panel of leading advertising agencies on 'changing the public perception of retirement villages, building for mass affordability, and global best practices in retirement living development and investment'.

Over 300 senior level decision makers took part in the survey: 23% Developers, 19% Retirement Village Owners, 11% Financiers, 9% Aged Care, 9% Government, and 29% Consultants/Service Providers/Media. For the completed survey report, visit www.terrapinn.com/2009/rcw_au and download the report. The survey findings will be integrated within the agenda of the 2009 conference to be held 30 March - 2 April 2009 at the Four Seasons Hotel, Sydney.

Contact:
John Burgher
Senior Marketing Manager
Direct Line: +61 2 9021 8826
Fax: +61 2 9281 3950
Email: john.burgher@terrapinn.com
Event Details:
Retirement Communities World Australasia 2009
30 March - 2 April 2009
Venue: Four Seasons Hotel - Sydney

www.terrapinn.com/2009/rcw_au

Retirement Communities World Australasia is Asia-Pacific's only retirement property development and investment forum that brings developers, investors and operators together to strategize on new frontiers in retirement living.

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