Red Wrappings Adds "Wine" Hair and Body Care Products to Its Online Gift Store

Melbourne, Australia, September 29, 2008 --(PR.com)-- Red Wrappings www.redwrappings.com.au has recently added the Curly Vine range of hair and body care products to its online gift store, bringing the total number of products in the store to well over 2000 items. “At Red Wrappings, there are more than 20 categories to select from, whether it’s a gift for him or her, for mum or dad, for a friend or a colleague, or for that someone special. There’s plenty to choose from that’s bound to impress. And delivery is free to any destination within Australia irrespective of which country the order comes from”, says Ms. Cameron, Marketing Director of Red Wrappings.

Only products that meet the Red Wrappings quality criteria are selected. This gives customers the assurance that whatever they choose, they know it will meet their expectation. The gifts on Red Wrappings are quite novel or unusual. And for overseas customers wanting a unique piece of Australian culture, there are gorgeous gifts that are quintessentially Australian.

The Curly Vine range comprises of body washes, soaps, shampoos, conditioners and bath salts that are produced using the by-product of the wine making process. ‘Wine Lees’ extract is a natural by-product containing anti-oxidants, grape seeds, yeast and wine. The variety of ‘wine lees’ and grape skins are collected once a year during the grape picking season from Wirruna Estate, a small boutique vineyard on the banks of Lake Hume in North East Victoria, Australia.

These very unique Australian made products are individually handmade and are specially formulated using selected oils, essential oils and fragrance. The wine soaps and body washes do not contain sulphates and are suitable for sensitive skins, leaving the skin feeling smooth and soft. The bath salts contain grape seeds and skins which smooth and soften the skin whilst gently exfoliating. The body care range is organically formulated and suits all skin and hair types.

“It’s a great gift for the wine buff. They can enjoy a good drink and now also pamper their body with the ultimate indulgence and luxuriate in wine day or night!” says Ms. Cameron. The products are available in 3 varieties -relax with the Shiraz - with a hint of vanilla aroma, invigorate with the Chardonnay - a vibrant lime fragrance or refresh with the Cabernet Sauvignon – with its familiar smell of eucalyptus and the Australian bush.

With only high quality and unique gifts, Red Wrappings can ensure a more satisfying and safer shopping experience. There’s the assurance of quality without the need to wade through pages of products. The site is easy to navigate, the products are well described and shopping on Red Wrappings can save a lot of time when searching for that perfect gift.

More than 5.9 million Australians are now shopping online, with the average shopper spending up 19 percent to $1,900 per annum. The annual spend is in excess of $11.35 billion. According to an Ernst & Young survey, buyers in the US and Australia, are more willing to buy even "high-touch", high value items online, including gifts. With the growing internet penetration (in Australia the internet penetration is greater than 68.4% of the total population) and rise in the comfort level of buyers, the market for online shopping is fast increasing in Australia.

“Most other online stores charge a postage and handling fee. With free delivery within Australia, it’s a great opportunity to remember loved ones living in other states especially at Christmas. You simply choose a gift and you don’t have to worry about sending it, it’s all done for you.” says Ms. Cameron. “It’s also ideal for expatriates and people who are overseas wanting to buy a gift for their friends and family back here in Australia but don’t want the hassle of international freighting and having to deal with customs and duties.” Red Wrappings is also available in the UK as www.redwrappings.co.uk.

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