Media Testing Aids in the Assessment of New Marketing and Media Strategies
WFofR’s media testing service offers benefits for business users. The product offers the minimization of risk due to testing strategies before use.
Richmond, VA, October 01, 2008 --(PR.com)-- WFofR, the media planning, buying, and research firm is using media testing to aid businesses in gauging the capability of new marketing and media strategies. Media testing allows clients to minimize financial risk by testing the strategy before actually employing its use.
Before the test can be performed a goal must be established. The goal or objective instituted should be something that is able to be easily measured and attuned and well-suited for the marketing target of the brand. This is the only way that the success or failure of the test can be verified.
Companies that utilize media testing for new marketing concepts should test different elements of a national media plan. These elements include, but are not limited to, new product introduction, alternative creative strategy, varying advertising weight levels, alternative media strategy, alternative marketing strategy, and new feature of existing product (including line extensions). Each element should be tested individually in a specified market area so that the variable being assessed is separate.
Characteristically, the execution of the testing is measured through distribution, dollar sales, purchase frequency, market share, advertising awareness, and quantity sales. When the average of these variables increases then the media outlet that has been tested is generally performing to its potential.
The main purpose of using media testing is to help each client/ advertiser/ business develop and increase media presence in supplementary markets. The markets that the client expands into depend upon the media and brand objectives of the company.
About WFofR:
WFofR is a media planning, media buying, and media research and analysis firm. WFofR has worked across media platforms such as radio, print, network, cable and local television, Internet, and much more. The company specializes in providing a well designed strategic plan to each client that supports the message of their brand.
To find out more about the benefits of media testing, and how it might work for your business, download WFofR’s complementary white papers at http://www.wfofr.com/media-testing.asp.
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Before the test can be performed a goal must be established. The goal or objective instituted should be something that is able to be easily measured and attuned and well-suited for the marketing target of the brand. This is the only way that the success or failure of the test can be verified.
Companies that utilize media testing for new marketing concepts should test different elements of a national media plan. These elements include, but are not limited to, new product introduction, alternative creative strategy, varying advertising weight levels, alternative media strategy, alternative marketing strategy, and new feature of existing product (including line extensions). Each element should be tested individually in a specified market area so that the variable being assessed is separate.
Characteristically, the execution of the testing is measured through distribution, dollar sales, purchase frequency, market share, advertising awareness, and quantity sales. When the average of these variables increases then the media outlet that has been tested is generally performing to its potential.
The main purpose of using media testing is to help each client/ advertiser/ business develop and increase media presence in supplementary markets. The markets that the client expands into depend upon the media and brand objectives of the company.
About WFofR:
WFofR is a media planning, media buying, and media research and analysis firm. WFofR has worked across media platforms such as radio, print, network, cable and local television, Internet, and much more. The company specializes in providing a well designed strategic plan to each client that supports the message of their brand.
To find out more about the benefits of media testing, and how it might work for your business, download WFofR’s complementary white papers at http://www.wfofr.com/media-testing.asp.
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Contact
WFofR
Mike Rose, director of marketing
804-794-2871 Ext. 120
www.wfofr.com
Mike Rose, director of marketing
804-794-2871 Ext. 120
www.wfofr.com
Contact
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