First DNA Testing Lab to Promise Fast Results with a Money-back Guarantee
New paternity test guarantee may benefit more than 1 million people each year.
Houston, TX, May 18, 2006 --(PR.com)-- With the demand for paternity testing on the rise, more than one million people each year will now be able to benefit from a new guarantee that promises fast, accurate paternity test results with a money-back guarantee. IDENTIGENE, an industry leader in DNA identification testing, announced today the launch of a new service guarantee that promises clients will receive their paternity test results in three days, or the test is free. IDENTIGENE is the first and only DNA testing lab to offer clients a money-back guarantee on the speed of their paternity tests.
“IDENTIGENE has always guaranteed the accuracy of our results,” said Caroline Caskey, President and CEO, IDENTIGENE. “But, we know from experience that even clients who have waited for years to get a paternity test are very apprehensive about their test results. Every additional minute they wait feels like an hour. We put this guarantee in place to reduce our client’s anxiety, which is common with this type of testing.”
Most DNA testing labs provide test results in approximately five to seven business days, but there is no guarantee that their clients will receive their test results in the quoted timeframe. Under the terms of this new offer, however, IDENTIGENE guarantees clients will receive their paternity test results in three business days, or the cost of the test will be completely refunded. All direct-to-consumer paternity tests qualify for the guarantee, with the exception of prenatal paternity tests or those using other non-standard DNA samples, such as hair or bone.
The three-day test process begins when all samples, completed authorization forms and full payment are received at IDENTIGENE’s DNA testing lab in Houston. All items must be received before noon Central Standard Time (CST), Monday through Friday, to begin the testing process.
Once testing begins, IDENTIGENE will send clients automatic e-mail updates to keep them informed of the status of their case.
“It’s important for our clients to know and understand what is going on while their test is in the lab,” said Caskey. “By providing our clients with these automatic updates, we hope to lessen the stress of their situation and continue to provide our clients with the highest level of customer service possible.”
When the final paternity test results are complete, IDENTIGENE’s Case Managers call their clients and provide them with verbal results over the phone. The Case Manager will call them before 12 p.m. CST on or before the third day of testing. If the client is not available by phone when IDENTIGENE calls, IDENTIGENE will leave a voice mail requesting the client return their phone call, so the results can be delivered.
“Offering this guarantee is a big step for our company and the DNA testing industry,” said Caskey. “This is the first time that a DNA testing lab has been willing to deliver what the client needs most: accurate results in a predictable timeframe to minimize anxiety. Understanding our client’s concern is our number one priority.”
About IDENTIGENE
Founded in 1993, IDENTIGENE was the first DNA testing laboratory in the world to use today’s technology for paternity testing and has since provided test results to more than 200,000 people around the world. IDENTIGENE is a full-service DNA testing laboratory, specializing in paternity testing, forensic DNA testing and Mouse Genotyping services. For more information on IDENTIGENE and its DNA testing services, visit www.identigene.com or call 1-800-DNA-TYPE.
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NOTE TO EDITORS: Additional information regarding IDENTIGENE’s new Paternity Test Guarantee is available on the Web at www.identigene.com.
For more information, contact:
Kim Kuykendall, Marketing Manager
kkuykendall@identigene.com
1-800-DNA-TYPE (1.800.362.8973)
“IDENTIGENE has always guaranteed the accuracy of our results,” said Caroline Caskey, President and CEO, IDENTIGENE. “But, we know from experience that even clients who have waited for years to get a paternity test are very apprehensive about their test results. Every additional minute they wait feels like an hour. We put this guarantee in place to reduce our client’s anxiety, which is common with this type of testing.”
Most DNA testing labs provide test results in approximately five to seven business days, but there is no guarantee that their clients will receive their test results in the quoted timeframe. Under the terms of this new offer, however, IDENTIGENE guarantees clients will receive their paternity test results in three business days, or the cost of the test will be completely refunded. All direct-to-consumer paternity tests qualify for the guarantee, with the exception of prenatal paternity tests or those using other non-standard DNA samples, such as hair or bone.
The three-day test process begins when all samples, completed authorization forms and full payment are received at IDENTIGENE’s DNA testing lab in Houston. All items must be received before noon Central Standard Time (CST), Monday through Friday, to begin the testing process.
Once testing begins, IDENTIGENE will send clients automatic e-mail updates to keep them informed of the status of their case.
“It’s important for our clients to know and understand what is going on while their test is in the lab,” said Caskey. “By providing our clients with these automatic updates, we hope to lessen the stress of their situation and continue to provide our clients with the highest level of customer service possible.”
When the final paternity test results are complete, IDENTIGENE’s Case Managers call their clients and provide them with verbal results over the phone. The Case Manager will call them before 12 p.m. CST on or before the third day of testing. If the client is not available by phone when IDENTIGENE calls, IDENTIGENE will leave a voice mail requesting the client return their phone call, so the results can be delivered.
“Offering this guarantee is a big step for our company and the DNA testing industry,” said Caskey. “This is the first time that a DNA testing lab has been willing to deliver what the client needs most: accurate results in a predictable timeframe to minimize anxiety. Understanding our client’s concern is our number one priority.”
About IDENTIGENE
Founded in 1993, IDENTIGENE was the first DNA testing laboratory in the world to use today’s technology for paternity testing and has since provided test results to more than 200,000 people around the world. IDENTIGENE is a full-service DNA testing laboratory, specializing in paternity testing, forensic DNA testing and Mouse Genotyping services. For more information on IDENTIGENE and its DNA testing services, visit www.identigene.com or call 1-800-DNA-TYPE.
###
NOTE TO EDITORS: Additional information regarding IDENTIGENE’s new Paternity Test Guarantee is available on the Web at www.identigene.com.
For more information, contact:
Kim Kuykendall, Marketing Manager
kkuykendall@identigene.com
1-800-DNA-TYPE (1.800.362.8973)
Contact
Identigene
Kim Kuykendall
1-800-362-8973
www.identigene.com
Kim Kuykendall
1-800-362-8973
www.identigene.com
Contact
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