Make’m Laugh or Make’m Cry and You’ve Found the Right Gift for Dad this Year: Gifts from The Lighter Side can Tickle the Funny Bone or Tug at the Heart Strings

Men may be from Mars, but that doesn’t mean you need to be a rocket scientist to shop for the ideal Father’s Day gift. According to The Lighter Side Catalog (www.lighterside.com), if your gift can make Dad laugh or make him cry, then you’ve found the perfect gift for him this year.

Bradendton, FL, May 19, 2006 --(PR.com)-- Men may be from Mars, but that doesn’t mean you need to be a rocket scientist to shop for the ideal Father’s Day gift. According to The Lighter Side Catalog (www.lighterside.com), if your gift can make Dad laugh or make him cry, then you’ve found the perfect gift for him this year.

“Everyone wants to get a reaction from Dad when he opens his gift, whether it’s a belly laugh, a chuckle, a smile or a tear,” said Kim Boyd, Vice President of Marketing for The Lighter Side. “And nothing does that better than a gift from The Lighter Side.”

The following gift ideas from the Lighter Side have Dad’s name all over them.

Personalized Items (Editor’s Note: Unless otherwise noted, allow 5 business days for delivery of personalized items):

· 53166 Personalized MLB Jersey Print ($79.98) – Dad is part of the team when his name appears on a Major League Baseball jersey next to his favorite professional teammates. This beautifully framed and matted 8” x 10” print boasts brilliant team colors, digitally personalized with Dad’s name on the back of one jersey. Perfect for the den or behind the sports bar. Limit 12 characters. [allow 10 business days for delivery]
· 63785 Personalized BBQ Master Apron ($19.98) - You've always suspected he knew it – but now Dad can officially tell the world – he's the Master! Give a little boost to Dad’s ego with your choice of either “BBQ Master” or “Tailgating Master” personalized apron, complete with his name up top and handy pockets for grilling gadgetry! 65/35 cotton/polyester. [allow 10 business days for delivery]
· 63830 “Voted Best Dad” T-shirt ($19.98) and 63861 Mug ($14.98) – Let the kids give a “standing” ovation by voting for Dad. Up to 10 childrens’ names surround an award cup on either a 50/50 cotton t-shirt or 10-oz microwave-safe mug. Limit 12 characters each name.
· 63893 Personalized “We Love Dad” Frame ($24.98) – Up to 10 children’s’ names are wrapped around this wooden frame featuring space for a 4’ x 6’ photo and the phrase “We [heart] Dad (or Daddy).” Limit 12 characters each name.
· 61254 Personalized “We Love Grandma and Grandpa” Frame ($24.98) – Up to 10 grandchildren’s’ names surround this wooden 4” x 6” frame featuring space for a 4’ x 6’ photo and the phrase “We [heart] Grandma & Grandpa (or any other nickname).” Limit 12 characters each child’s name, and 24 characters for grandparents’ nicknames.
· 61901 College Sport Watch ($49.98) – Dad can boast his alma mater or his favorite college team with this stainless steel, water-resistant sport watch boldly featuring the team logo on its face. Comes complete with rotating bezel, quartz analog movement, calendar, scratch-resistant crystal, glow-in-the-dark hands, and solid link metal band. [allow 2 to 3 weeks for delivery]
· 63855 MLB Car Mats ($39.98) – Let Dad show his team spirit with Major League Baseball® Car Mats. Crafted in luxurious pro-quality yarn, this set of 2 front car mats is chromo-jet printed for brilliant lasting color for years of use. U.S. made with bound edges. Machine wash/drip dry. 17"W x 26"L. All MLB teams available. [allow 4 to 6 weeks for delivery]

Other gifts for Dad that are not personalized, but are just as fun, include:

Stand Back! Dad’s at the BBQ Grill!

· 63791 “Burnt By Dad” Platter ($23.98)
· 60228 “Real Men Fry Turkeys” Apron ($21.98)
· 62784 “The Griller” T-shirt ($16.98) or 62785 apron ($19.98) – Complete phrase: “The Griller: If you can’t stand the heat – Go get me a beer”

When Dad’s Mind is Elsewhere…

· 63635 “My Wife Thinks I’m Working…” T-shirt ($16.98) – Complete phrase: “My wife thinks I’m working…my boss thinks I’m sick…my buddies know I’m fishing.”
· 63153 “I’d Rather Be in My Garage” T-shirt ($16.98) or 63154 Cap ($16.98)
· 63797 Fisherman’s Motto Mug ($10.98) – Complete phrase: “A bad day of Fishing still beats a good day at work.”

Being a Dad is the Toughest Job in the World

· 61385/61386 “Little Guy/Big Guy” T-shirts ($14.98 & $17.98, respectively) or 62262/62232 Caps ($14.98 & $16.98, respectively)
· 63353 “DAD: Builder of Dreams” T-shirt ($16.98)
· 98193 “Mr. New Dad” T-Shirt ($17.98)

Since 1914, The Lighter Side has offered a unique collection of lighthearted gifts of “wit and whimsy, merriment and mirth.” The catalog offers gift givers amazing choices that they won’t find elsewhere as well as a large collection of licensed and nostalgic collectible merchandise, including Betty Boop™, Peanuts™, Wizard of Oz™, Coca-Cola®, Looney Tunes™, I Love Lucy™, Elvis®, M&Ms®, “A Christmas Story”™, and others.

For more information, or to place an order or request a catalog, contact The Lighter Side at 1-800-232-0963 or www.LighterSide.com.

The Lighter Side offers a 100% guarantee satisfaction policy since 1914, and will exchange the item, or refund the merchandise amount.

The Johnson Smith Company, based in Bradenton, Florida, was founded in 1904 by Alfred Johnson Smith in Australia and launched in the United States in 1914. The Johnson Smith Company serves millions of people through its five catalogs and complementary Web sites – The Lighter Side (www.LighterSide.com), Things You Never Knew Existed (www.ThingsYouNeverKnew.com), Betty’s Attic (www.BettysAttic.com), Clever Gear & Other Smart Innovations (www.CleverGear.com), and Full of Life (www.FullOfLife.com) – as well as its Web site dedicated to all things Halloween, (www.HalloweenOnly.com). The Johnson Smith Company is a member of The Direct Marketing Association, The New England Mail Order Association, and the Manatee (Fla.) Chamber of Commerce and Better Business Bureau.

If you are a reporter working on a story and are interested in The Lighter Side's products and history, or wish to speak with them, please contact Brian Hyland at Caugherty Hahn Communications, brian.hyland@chcomm.com or call (201) 251-7778. They can provide jpeg images as well as great gift ideas to fit any story angle.

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