Solerra® Sunless Tanning Science to Launch "Sun Safe" Before & After Video Contest

Las Vegas, NV, October 08, 2008 --(PR.com)-- Sunless Beauty’s Solerra® Sunless Tanning Science is excited to launch its 1st Annual “Before & After” video contest. Participants in the 2009 “Sun Safe Tanning” Before and After contest will benefit the Skin Cancer Awareness Foundation's Sun Safe Spa and Shade Across America Programs.

“Incidences of skin cancer in young women are increasing at an alarming rate,” says Sunless Beauty President Angie Trelstad. “Sunless Beauty is dedicated to doing everything possible to raise awareness and help decrease this trend. Our most loyal clientele are a result of “word of mouth” endorsements from our regular consumers. We want to reward our most out-spoken supporters. Solerra® is asking our “real”, loyal customers to submit a before and after video for other people to enjoy and perhaps relay self tanning “tips”. By submitting a personal before & after video to Solerra® they will be in the running to win valuable prizes and assist in raising skin cancer awareness. Sunless Beauty will make a donation to the Skin Cancer Awareness Foundation (www.skincaf.org) for every entry,” Trelstad concludes.

The contest will be supporting two of the Skin Cancer Awareness Foundation's campaigns, "Shade Across America " which is dedicated to raising funds to erect shade covers at school playgrounds and parks and “Sun Safe Spa”, which features Spas across the country who practice and teach “sun safety”. Additionally, the contest will present real people using safe alternatives for tanning highlighting the benefits of “safe tanning.” When educating the public to the dangers of UV tanning, it is important to offer healthy, sophisticated alternatives.

1-Grand Prize
· Round trip, travel and hotel paid vacation to Las Vegas for the Skin Cancer Awareness Foundation (www.skincaf.org)“Shade Across America Week” program will launch in Las Vegas, May 4-10, 2009. Trip will be three days and two nights during the launch week.
· “Photo Shoot” with Solerra® brand products
· Free Solerra® Product for one year

1-Second Place
· One Year of free Solerra® Products. ($1,500 value)

10-Third Place
· $500 Free Solerra® Sampling

Sunless Beauty has perfected two New state of the art delivery systems for self-tanning. The patent pending mitt application and the Invisicare® technology puts the Solerra® brand years ahead of the competition. The patented Invisicare® polymer delivery system leaves the skin feeling smooth as silk, rather than dry and flaky, like most self tanners on the market. The polymers create a truly luxurious experience with Solerra's self tanners and extra water resistant, non-greasy protection from the sun with Solerra Solar Shade 30+ Sunscreen.

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