Make a Wish Come True with The Balanced Life

Tucson, AZ, November 08, 2008 --(PR.com)-- Following the success of his book, The Balanced Innovator, Robert Carter was asked if the principles and ideas could be applied to everyday life. In The Balanced Innovator, Carter was trying to understand the reasons why certain new product developments succeed, while others fail. With uncanny consistency he found that organizations were strong in either design or development, or in business process and planning, or in sales and marketing, sometimes in two out of three but rarely in all three. On those rare occasions, the new product development was a success. When one or more factors were weak, the project failed. Buoyed by this discovery he took the research into new fields like new business proposals, sports teams, and even into personal and career development. People and organizations that understand, execute and demonstrate strengths in all three are much more successful than those who are weak in one or more factor. Carter calls this the What, How, Why Balance, where success depends on not only understanding what to do, or how to do it, but equally on why.

His book, The Balanced Innovator showed readers how achieve the What, How, Why Balance, how to measure it and how to use that balance to achieve success. Carter challenged us to think beyond world class performance, and how to irreleventize our competition; in everything we do, making us more successful. These ideas have now been developed to enable success in everything we do.

Though he had never intended to write a business book from his original powerpoint charts and jottings, Carter is now hooked, and The Balanced Life is the obvious follow up. The Balanced Life is a modular training program especially created to enable success in all our endeavours.

In addition, subscribers will feel good about contributing to the Make-A-Wish Foundation® giving hope, strength and joy to children with life-threatening medical conditions.

###

Robert Carter is a successful businessman, practicing Innovator and Six Sigma Black Belt now based in the North West of England, having spent the last 10 years in North America. He has traveled to thirty five countries and has led new business teams to over $2.5Bn of new business.

Further information is available at www.thebalancedlife.org