Boomer Demo an Underserved Advertising and Media Force in Radio

Sparta, NC, May 24, 2006 --(PR.com)-- Geezer Radio is talk radio with a target demo of baby boomers born between 1946 and 1964. The weekly podcast show airs on geezerradio.com. There is nothing like it on terrestrial, satellite, or Internet airwaves. Geezer Radio fills the void with intelligence, wit, style, and personality. Dudley Carpenter and Marty Davis sparkle as Geezer Radio's provocative tour guides into Geezerdom, and are adept at swinging between fun and serious subjects. Laugh out loud during Geezer's "Angina Monologues!" Hear Dudley and Marty as the "Boomer Bickersons”.

Geezer Radio is highly-produced, irreverent, weekly show featuring news, banter, interviews, and bits with a humorous bite! Geezer showcases people from coast to coast and around the world!

Marty Davis is a former network radio and television journalist, anchor, and talk show host.

In the cacophonous cross hairs: Dudley Carpenter is an amazing proven and natural talent with great young-sounding pipes, a curious mind, skewed humor, and a marvelous, infectious laugh.

Geezer Radio serves up an insightful, witty blog on geezerradio.com. Geezer's resident senior sex maven, Barbara Stabiner's advice column, S.O.S., is a must-read for savvy single seniors looking for the lowdown on the highs and lows of DWG -- Dating While Geezer. Geezer tackles the world with humor. From "Angina Monologues" to "Advanced Age" Internet dating (AID), Geezer Radio is a cyberspace connection for boomers and seniors seeking sex, romance, and relationships -- not necessarily in that order!

Geezer Radio envisions an interactive Web site that features a line of Geezer Radio products such as logo coffee cups, t-shirts, perhaps even lingerie (do they envision a Geezer-emblazoned men’s Speedo?)

With companies such as Revlon and The Gap developing product lines targeting the deep pockets boomers, Geezer Radio is a natural for advertisers looking to tap into this wealthy, influential demo. The 78 million 50+ demo control 70% of the total net worth in the United States spending $2 trillion a year.

Speculation that the “50 is the new 30” isn’t farfetched. Boomers don’t view themselves as “old” or “senior.” Advertisers slow on the uptake are going to miss the boomer boat brimming with bucks! The precious 18-49 demo is no longer the gold standard.

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