Illuminate's Senior Managment Heads West in Search of West Coast Office

Boston, MA, October 22, 2008 --(PR.com)-- Illuminate's senior managment team, President Shaun McMahon, and Vice President of Sales and Marketing Steve Piestch recently visited the west coast in anticipation of opening a satellite office on the west coast. While there, they also had the opportunity to meet with current and potential clients to promote its premier line of products and services.

Mr. McMahon said "since a significant portion of our client base is on the west coast, it only make sense to consider opening an office out west. In addition, while there, Steve and I had the opportunity to promote products and services that help customers make things perfectly clear, including LMS-Lite(TM), Courageous Selling (R) , and our innovative clinical/launch training solutions."

Mr. Pietsch pointed out "in addition to the significant client base out west, we realize the significant opportunity to grow the bussiness. The sun seemed to shine a little more brightly out west when describing our strong line of products and services."

Illuminate offers a portfolio of products addressing the unique needs of today's pharmaceutical, biotech, and medical devices sales training departments.

"Our goal as a company is to provide solutions that close the gap between technology, training, and implementation for the pharmaceutical industry," said Shaun McMahon, President of Illuminate. Core products include:

- LMS-lite(TM), co-developed with CSoftUSA, offers a user-friendly learning managment system featuring unrivaled flexibility and functionality.

- Clinical/launch training solutions focusing on the information and strategies pharmaceutical sales representatives need to effectively incorporate marketing and clinical resources and core messaging into every step of the call process.

- Courageous Selling (TM) , a transformational selling skills workshop that takes sales representatives from mediocrity to maximum sales velocity by instilling the courage needed to broach real issues and forge real business relationships.

Illuminate, Inc. (www.Illuminate.net ) has been providing innovative pharmaceutical sales training solutions since 2004. Based in Boston, Illuminate offers an unrivalled level of client service and an unparalleled commiment to sales force success. Illuminate is dedicated to maximizing pharmaceutical and biotech sales performance through text-based, workshop, elearning and blended learning programs that make things perfectly clear.

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