Tiny Dog Company on Firm Footing During Shaky Times
A small pet-accessories company continues to forge ahead with increased sales and brand building, proving that with the right strategy and by keeping a level head, businesses can thrive, even in the face of an economic downturn.
Fairfax, VA, October 24, 2008 --(PR.com)-- Bull Dog Bag Company, a pet-accessories company located in Dallas, TX, has seen its product line hold steady and, in some cases, increase sales, even in the midst of an economic downturn. A privately-held company, Bull Dog Bag Company would not release specific sales data, but owner and founder Mr. Trotter was more than willing to say that things were "really really...really good!"
He elaborated by saying, "Part of the reason, I believe, that we have had kind of a mini-explosion of success lately is because 'Success breeds Success'. People see us, they see our products, they see our attitude, our optimism and they can't help but get behind us. So many people are looking for any glimmer of hope and a success story will make you believe there is...hope."
The two-year old company made the decision at the outset that it would remain small and build slowly, purchasing everything it needed for the business with cash on hand. Inventory stays minimal, with just enough to meet the projected purchases coming from the company's only sales outlet, its online blog at www.Bulldogbagcompany.com. The blog is free, further allowing the company to keep overhead low and in check. The company made the decision early to utilize PayPal to handle its online credit and debit transactions, paying the service a small fee for each sale. An added benefit of these cost-cutting measures is that the company is able to offer its customers Free shipping on their purchases.
"If we run out of what we need to produce more Bull Dog Bags or t-shirts or whatever, then we'll purchase more with the cash we have on hand. We will be upfront with our customers that what they want may be on backorder. We've been fortunate not to have gotten to that point yet, but the main thing is we don't want to over-extend ourselves by using credit and then begin to depend on that over-extension instead of on actual sales", Mr. Trotter continued. He concedes that it's a back-to-basics mentality.
"Yeah, it's like something a shop owner might have done say, eighty or maybe even a hundred years ago. If he was out of what you were looking for, he would let you know that as soon as it came in, he would get it to you. He didn't have a warehouse full of stuff bought on credit that he 'hoped' he could sell in order to pay off that credit and then the interest on that credit."
That strategy has proven quite successful for Bull Dog Bag Company, which produces the Bull Dog Bag, a tote for dog owners that allows them to carry the things they need for their pet in one convenient package. The company recently added graphic t-shirts to their line-up in anticipation of the upcoming holiday-buying season.
"Our products are not earth-changing. They are common-sense, practical. But they are also unique, colorful and attractive, and actually do what we claim they do, which is 'Simplify your (dog's) life!'", Mr. Trotter says, stating the company's slogan.
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He elaborated by saying, "Part of the reason, I believe, that we have had kind of a mini-explosion of success lately is because 'Success breeds Success'. People see us, they see our products, they see our attitude, our optimism and they can't help but get behind us. So many people are looking for any glimmer of hope and a success story will make you believe there is...hope."
The two-year old company made the decision at the outset that it would remain small and build slowly, purchasing everything it needed for the business with cash on hand. Inventory stays minimal, with just enough to meet the projected purchases coming from the company's only sales outlet, its online blog at www.Bulldogbagcompany.com. The blog is free, further allowing the company to keep overhead low and in check. The company made the decision early to utilize PayPal to handle its online credit and debit transactions, paying the service a small fee for each sale. An added benefit of these cost-cutting measures is that the company is able to offer its customers Free shipping on their purchases.
"If we run out of what we need to produce more Bull Dog Bags or t-shirts or whatever, then we'll purchase more with the cash we have on hand. We will be upfront with our customers that what they want may be on backorder. We've been fortunate not to have gotten to that point yet, but the main thing is we don't want to over-extend ourselves by using credit and then begin to depend on that over-extension instead of on actual sales", Mr. Trotter continued. He concedes that it's a back-to-basics mentality.
"Yeah, it's like something a shop owner might have done say, eighty or maybe even a hundred years ago. If he was out of what you were looking for, he would let you know that as soon as it came in, he would get it to you. He didn't have a warehouse full of stuff bought on credit that he 'hoped' he could sell in order to pay off that credit and then the interest on that credit."
That strategy has proven quite successful for Bull Dog Bag Company, which produces the Bull Dog Bag, a tote for dog owners that allows them to carry the things they need for their pet in one convenient package. The company recently added graphic t-shirts to their line-up in anticipation of the upcoming holiday-buying season.
"Our products are not earth-changing. They are common-sense, practical. But they are also unique, colorful and attractive, and actually do what we claim they do, which is 'Simplify your (dog's) life!'", Mr. Trotter says, stating the company's slogan.
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Contact
Bull Dog Bag Company
Xuwan Tsu
682-667-6913
www.Bulldogbagcompany.com
Article submitted by H. Theo Tanksley, freelance writer through an agreement with Bull Dog Bag Company.
Xuwan Tsu
682-667-6913
www.Bulldogbagcompany.com
Article submitted by H. Theo Tanksley, freelance writer through an agreement with Bull Dog Bag Company.
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