IgnaFire Chocolates Helps Us Enjoy a Green Holiday

Austin, TX, October 27, 2008 --(PR.com)-- If you're paying attention, you'll notice that during November and December, many American households produce more garbage than at other times of the year. We're very generous, indulging our friends and families with thoughtful, well-intentioned gifts during the holidays, but we also pass on the disposal burden of all the packaging material that comes with them. We unintentionally shower our loved ones with an excess of plastic, metal, and cardboard packaging that at best, is recyclable.

People interested in a healthy planet are increasingly paying attention to the full life cycle of their gift choices, and also the packaging surrounding those gifts. All that plastic, metal, and cardboard packaging consumed some of the earth's resources in its production and requires even more resources to recycle. However, now you can indulge your senses by choosing eco-friendly gift items in environmentally-friendly packaging. IgnaFire Chocolates, a web-based company in Austin, Texas, provides unique chocolate gifts that leave virtually no mark on the planet.

"Recycling is virtuous, but our packaging has an even smaller footprint by being completely compostable," says Clara Serrano, founder of IgnaFire. Rather than print their logo on the beautiful glue-free boxes made of handmade paper, they leave the boxes intact so they can be used again and again. In the end, the boxes, which are made from sustainably-harvested agave pulp, are compostable. "And, all of our printed information, including the ingredients list and nutrition facts, is printed on dissolvable potato paper which just washes down any kitchen sink." Surrounding the chocolate is a custom cellulose bag that composts in 45-60 days.

So what exactly is unprocessed chocolate? IgnaFire chocolates are dark chocolates made from whole, stone-ground cacao beans that have been lightly sweetened with Mexican sugar. No cacao butter is removed or added, and they avoid the extensive heating and industrial processing of most other chocolate, keeping all the healthful flavanols and antioxidants that occur naturally in the bean, along with all its natural flavor. According to Serrano, "They are so strong in flavor, that you really can't eat more than a few at a time," allowing true chocoholics to get their daily chocolate fix with a much smaller amount of sugar and fat. No dairy ingredients are added, so they are also a great choice for vegans.

IgnaFire chocolates are available in both eating morsels and a ground powder for making hot chocolate. Each of these is available in one of four flavors: cacao, cinnamon, vanilla, and moka. Their on-line shopping cart allows for shipping directly to any customer in the U.S. and the complete business model, including paying fair prices to all their suppliers, is explained at their website: www.ignafire.com.

About Ignabar, LLC: IgnaFire™ Chocolates are manufactured and sold by Ignabar, LLC, an Austin, Texas -based company committed to producing unprocessed chocolates with trash-free packaging. It has an online business model and all products are available at www.ignafire.com.

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