Direct Response Marketing Company Offers Free Yellow Pages Ad Critique for Business Owners and Professionals

Toronto, Canada, October 30, 2008 --(PR.com)-- Nicholas Yong, owner of direct response copywriting and marketing company, Strategic Marketing Concepts is focused on bringing immediate and focused bottom-line results for business owners and professionals who advertise. Yong says, “It’s amazing to see the ads out there. They have no focus, lack clear direction and are not compelling enough to make the advertisers target market do what they’re asking – which is call or visit their place of business.”

Strategic Marketing Concepts has worked with small and medium sized business owners and professionals including large manufacturers on a domestic and international scale. “Clients are either referred by their business associates or have heard of the results that are produced,” says Yong, “they’re all looking to get more phone calls which will generate more revenues and sales that their advertising should be producing.”

Yong helps clients clearly identify and target their market through their advertising which will increase their sales. Yong cautions, “Without a specific target market and the correct method to attract – most business owners and professionals are wasting their money on advertising that doesn’t bring in the numbers that it should. The people who are looking at your ads especially in the Yellow Pages want to buy right now – that’s 86% of the people who are reading and using the Yellow Pages. Shouldn’t they be calling you?” His ads are focused on bringing results.

Yong has an extensive and thorough interviewing process to determine the requirements of his clients. “Like a doctor or a lawyer who will begin to ask you a series of questions to find out what’s going on and what your requirements are - I’m no different. In fact, if I don’t ask you questions about your business and what you want – then – just a like a doctor or a lawyer who diagnoses without examining – that would be malpractice and in this case it’s marketing and advertising malpractice, Yong says, “It is only after such an interview takes place that a result oriented ad can be written.”

Since 1996, Yong has worked directly with business owners and professionals developing results oriented advertising and marketing. His marketing and advertising insight comes from working with business owners and professionals who want results and can’t seem to find the right combination of answers. Most business owners get so frustrated with their marketing and advertising efforts that some give up or abandon the idea entirely – even though they know they need to market and advertise to attract customers.

Yong wants business owners and professionals to take advantage of his free critique of their Yellow Pages ad or any one page advertising.

To receive your free Yellow Pages ad critique or any one page advertising contact Nicholas at ads@marketingstrategically.com or visit http://www.marketingstrategically.com/ads/Ads.html

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