Mission Grounds Gourmet Coffee Sales Far Exceed Expectations

Atlanta, GA, October 31, 2008 --(PR.com)-- Kroger’s is proud to announce the selling Mission Grounds Gourmet Coffee in all its Southeastern stores including all its Georgia and Atlanta stores has been very successful. The rollout of the coffee this summer/fall will provide support to help homeless Children. Sales for Mission Grounds Gourmet Coffee doubled expectations and have propelled Mission Grounds as one of its top selling gourmet coffee. All the proceeds from the gourmet coffee sales will go to support and provide back to school for homeless children in Atlanta. Mission Grounds Gourmet Coffee is proud to announce all the proceeds from the coffee sales will go to benefit children in local homeless shelters around Atlanta and that it is partnering with the Georgia Coalition to End Homelessness to provide this support. Both are hoping sales will be strong enough to help all 4500 homeless children in Atlanta. All three are planning on using the proceeds to provide school supplies, shoes, toiletries, clothes and necessities. All the sales from July till September will go to help the homeless children with back to school supplies.

Kroger rolled the Costa Rica gourmet coffee to all its Georgia stores this past July. Sales have been through the roof as customers love the great tasting coffee, its reasonable price and the opportunity to help less fortunate children. “Kroger really hope the coffee does well and that Mission Grounds Gourmet Coffee are able to help thousands of children” quoted Southeast Vice President Jerry Moreton. Furthermore he noted “Kroger is all about community and supporting wordy causes while also promoting local vendors and suppliers. This is a home run for us as Kroger is able to help a local coffee vendor while also helping the community and local homeless shelters. Kroger agreed to handle distribution so MG Coffee could go into more stores and our customers will support it.”

Mission Grounds Gourmet Coffee is a non profit organization, a 501 C Corporation, dedicated to helping children. Their main focus is to help orphans and children in need the most: impoverished children in third world countries and homeless children in inner city neighborhoods in the United States.

Mission Grounds is currently helping children in the US, China, Russia, Costa Rica, South Africa, Kenya and Venezuela. Mission Grounds Gourmet Coffee provide support in many ways; from food to shelter and clothing to books and school supplies. Mission Grounds Gourmet Coffee also provide monthly support to orphans in Africa, Russia, Costa Rica, China and Venezuela.

Mission Grounds Gourmet Coffee are currently engaged in two large construction projects which include building our second school in China and their first orphanage in Venezuela. Both projects should be completed by Summer 2008. Plans are also under way to build another school in China and another orphanage in Venezuela with a kick-off for both planned for Spring 2008. Mission Grounds Gourmet Coffee are also looking at construction projects in South Africa, Nigeria and in The Sudan.

In Atlanta, Mission Grounds is working with a homeless shelter for children, the Jars of Clay shelter. Mission Grounds Gourmet Coffee have contributed new appliances for the shelter’s kitchen, provided craft materials for after school fun and supplied book bags which included school supplies and children’s books for over 300 children. Mission Grounds Gourmet Coffee have also recently supplied them with winter clothes and coats; built 2 playgrounds and put up a safety fence around the perimeter.

Kroger, one of the nation’s largest retail grocery chains, is honored to celebrate its 125th anniversary in 2008. The Company’s more than 310,000 associates serve customers in 2,486 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. Kroger associates also serve customers in 782 convenience stores, 394 fine jeMission Grounds Gourmet Coffeelry stores and 696 supermarket fuel centers the Company operates. In addition, the Company operates 42 food processing plants in the U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and Mission Grounds Gourmet Coffeellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit their Mission Grounds Gourmet Coffee site at www.kroger.com

###