Power Sports Dealers Gain New Customer Management System from Marketing Loyalty Solutions (MLS)

Los Angeles, CA, October 31, 2008 --(PR.com)-- Powersports dealerships throughout North America combat difficult economic conditions with MLS's integrated powersports customer management system (CMS):

10 percent increase in accessory sales
15 percent increase in repeat sales
22 percent increase in repeat customer service sales

11 percent increase in service sales overall
10 percent increase in CSI results
95 percent decrease in your time to retain customers

"CMS Version 4 offers a complete customer lifecycle and ROI management system for the powersports industry," said Jeff Stephen, president of MLS. (http://www.marketingloyalty.com/powersports/)

"We provide the tools to close the sale, maintain customer contact, build loyalty and generate revenue while tracking their ROI."

The new version addresses crucial gaps in the powersports sales cycle. Recent MLS research indicated that:

· 50 percent of all leads were never followed up.
· 80 percent of trade show leads were never followed up
· 60 percent of email leads were lost due to slow responses.

"The cost to acquire new customers is six times greater than the cost of selling to repeat customers," Stephen said.

"New customers average a 19 percent closing ratio, while existing customers exceed a 50 percent closing ratio. There is a definite need here for effective customer management."

According to the MLS research, a 5 percent increase in customer retention could increase profits by 85 percent.

"A disappointed customer will tell between 8 and 10 people," Stephen said. "However, 70 percent of complaining customers will remain faithful if you resolve the issue well.

"It's not just about getting new customers. It's about keeping the ones you’ve already earned’."

CMS version 4 offers increased functionality in key areas:
· Lead Management
· Loyalty Marketing
· CSI survey reporting.

This complete solution gives companies the tools to track their leads from acquisition to sale, through the ownership cycle, and into the next purchase.

Survey Reporting measures customer satisfaction throughout the process, managing referrals and customer defection.

"Businesses maximize profits just by managing their leads and customers more efficiently," said Darcy McNamara, Business development manager for MLS. "And that's just what CMS version 4 helps them do."

Retailers are able to set up real-time reporting across single or multiple stores on one web-based system, providing an enterprise-level view of customer activity across all departments. Performance scorecards deliver concise reporting of key indicators.

For more information on how CMS version 4 can increase sales for your dealership, contact us for a guided demo at http://www.marketingloyalty.com/powersports or call (866) 757-0750.

About Marketing Loyalty Solutions:
With offices throughout North America, MLS provides the support and direction needed to manage your customer base effectively.

MLS’s innovative work with web enabled solutions for the powersports retail channel has made it one of the fastest growing companies in the space.

MLS’s products and services help dealers and OEM’s acquire more customers, keep customers as service customers, improve service retention, increase accessory spend levels and increase next purchase loyalty.

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