ProjectWeightLoss.com Moves Beyond Beta, Officially Launches

Cleveland, OH, November 13, 2008 --(PR.com)-- Project Weight Loss, the social network for individuals looking to eat healthy and have an active lifestyle, was officially launched today. The website has been soft-launched in the beginning of 2007 and has been in “Beta” testing until recently.

Newly-launched ProjectWeightLoss.com features free weight loss tools that allow members to calculate how many calories they need to reach their target weight, create diet and workout programs that allow them to reach that target weight, and monitor their progress. The site also includes a large database of resources, articles, and information about diets, workout programs, and celebrity lifestyle.

ProjectWeightLoss.com was designed as a hybrid between a “second generation” social network and a magazine. “We see ‘second generation’ social networks as those that focus on a specific niche and offer complex applications that are useful in that niche,” said Alin Rosca, one of ProjectWeightLoss.com’s founders and its CEO. “In our case, the niche is weight loss and healthy living, and the applications, which were designed in-house, are diet and fitness planners, calorie counters, BMI calculator, weight loss graphs, nutrition labels, a database of over 12,000 foods, and – to our knowledge a first in this market – ‘personalized’ databases to which each member can add foods of her choice,” said Rosca.

Besides the “social network” features and specialized applications, ProjectWeightLoss.com features a “Magazine” section, with content supplied by professional editors and focusing on topics of interests to its members: diet, fitness, weight loss, celebrity lifestyle with a focus on staying in shape. The site’s founders believe their novel approach – featuring both user-generated as well as proprietary content – will be typical for the social networks of the future. For more information, visit www.ProjectWeightLoss.com.

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