Wear-Dated® Explores Home Design, Color

Kennesaw, GA, November 14, 2008 --(PR.com)-- In home design, color plays a major role, offering depth, dimension and even luxury to any décor. Wear-Dated carpet fiber provides homeowners with a wealth of ways to explore the rich benefits of color, from its Field Guide to Color 2008 Color Folio to the Wear-Dated Web site’s (http://www.weardated.com) Design A Room function, allowing visitors to actually view carpet colors in a specific room setting.

In its fall 2008 issue, Fabulous Floors magazine features the Wear-Dated Field Guide to Color in depth in an article titled “Designer’s Walk” written by Sonna Calandrino, editor-in-chief. The article explores color and color palettes and discusses how homeowners can effectively use color in their own homes. It can be downloaded from the Wear-Dated Web site (http://www.weardated.com/Newsroom/tabid/66/EntryID/253/Default.aspx).

The Field Guide is based on the nature paintings of John J. Audubon and depicts the naturally brilliant color combinations he explores. Each print includes tear-off color chips that homeowners can use to design their own color palettes. “Designer’s Walk” describes the process and features several of the Field Guide to Color combinations to help consumers confidently pull together color palettes for their own homes.

“An important aspect of our color forecasts is that a consumer can use them to create their own color palette,” says Ann Hurley, creative manager for color and product for Wear-Dated carpet fiber. “We want consumers to infuse their homes with color, and we hope that our tools inspire them.”

Wear-Dated offers homeowners the following tips on incorporating color into their homes – and their carpets:

While thinking about color options, homeowners might consider what other fabrics, patterns, textures or elements they want to unify in a room to create the environment they want.

A good rule of thumb is to pair complementary colors (hues on opposite sides of the color wheel). This usually results in a room that generates high praise.
Homeowners might consider carpet a “fifth wall” since it absolutely plays a role in the overall effect they are trying to create in the home.

For high-traffic common areas, it’s important to consider colors and patterns that don’t draw attention to the normal comings and goings of a household.

To learn more about carpet and color, visit http://www.weardated.com.

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Notes to Editor:

Wear-Dated is a registered trademark of Solutia Inc.

About Solutia Inc.
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Mo., USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at http://www.Solutia.com.

For more information about Fabulous Floors Magazine, visit http://www.fabulousfloorsmagazine.com/.

Solutia Inc.
Kennesaw, Ga.
C/W